|The Merchandise Mart in downtown Chicago again hosted NeoCon in 2006. The building spans two city blocks and rises 25 stories, making it one of the largest trade centers in the world.|
|Nurture by Steelcase debuted at NeoCon. It focuses on the healthcare setting and displayed pieces like the Opus casegoods line, which are designed to configure to individual settings.||Herman Millerâs My Studio System uses woodgrain patterns to add warmth to the office setting and take away the institutional feel.|
|Just Across the Street
In June of 2005, Kimball Office opened a LEED-CI certified showroom in downtown Chicago, kitty-corner to The Merchandise Mart. During NeoCon 2006, the company passed on show space at The Mart and elected to stay at home and wait for visitors to come to them.
âOur old showroom in the Mart adequately told the Kimball Office story, but it didnât attract the traffic that we wanted,â said Russell Mitchell, director of A&D marketing for Kimball Office. âNow we have more open space, storefront windows, street-level access, and floor-to-ceiling windows that allow our name to be seen from both Wells Street and the Chicago River.â
According to Mitchell, the new location provided Kimball with one of the most successful show crowds that the company has ever seen.
âDuring NeoCon, our new Chicago space gives us more
flexibility in terms of the numbers and kinds of activities that we host. This year, we offered three continuing education courses, as well as presentations from two of our design partners and a variety of networking events,â Mitchell said.
|Green was the theme at Haworthâs showroom, which featured Patterns, a collection that uses the form of a folded plane to create a variety of offerings.|
Have something to say? Share your thoughts with us in the comments below.