W&WP July 2002
Bigger IWF 2002 Promises to be Best Ever
An estimated 1,300 exhibitors will be spread over 800,000 net square feet of space at the Georgia World Congress Center during this year’s International Woodworking Machinery & Furniture Supply Fair in Atlanta.
By Karen M. Koenig
The largest woodworking show in North America has just gotten bigger — 11.8 percent bigger than the event held two years ago.
The 2002 International Woodworking Machinery & Furniture Supply Fair will play host to almost 1,300 exhibitors spread over 800,000 net square feet of space at the newly renovated Georgia World Congress Center in Atlanta.
Scheduled for Aug. 22-25, IWF 2002 will showcase an array of woodworking equipment, supplies and services by domestic and international manufacturers. The show is sponsored by the American Furniture Manufacturers Assn., the Wood Machinery Manufacturers of America and the Woodworking Machinery Industry Assn.
“Every major machinery manufacturer in the world will have a presence at IWF 2002,” says John D. Bassett, III, chairman of IWF 2002 and president of Vaughan-Bassett Furniture Co. “This is just more validation that IWF is a key player in the worldwide market. IWF is an event you can’t afford to miss.”
Judging by the pre-show figures released by show management, exhibitors seem to agree. More than 200 companies are new to IWF this year, while another 500-plus exhibitors have indicated they plan to display, demonstrate or introduce new products and services. In addition, hundreds of companies have taken advantage of the added space made available through the expansion by increasing their booth sizes.
Expansion Provides Added Display Space
“There seemed to be more interest by the machinery companies to take advantage of the added space,” LaFramboise says. “For 2002, Building A and Hall 1 of Building B will be supplier exhibits, and machinery will take up the rest of Building B and all of Building C.”
With the addition of Building C, the GWCC is now triple the size of the original structure, which opened in 1976 with 350,000 total square feet of exhibit space. With the latest expansion completed, the GWCC now offers a total of 1,366,000 square feet of exhibit space: Hall A — 340,000 square feet, Hall B — 607,500 square feet and Hall C — 418,500 square feet.
According to LaFramboise, IWF 2002 exhibitors will use a majority of the “usable” space — approximately 800,000 net square feet — in the three halls. “By the time you factor in the area needed for aisles and those needed to remain clear for fire safety, we’re at 98 percent capacity in the halls,” he says. There will be some booths, he adds, located in meeting rooms and in the concourse areas. The Georgia Dome, which was used for the 1998 and 2000 IWF shows, will not be used this year.
Even without the Georgia Dome, the expansion has enabled more than 300 companies to increase their booth sizes by 13 percent or more. Included in that figure are 12 companies that previously filled more than 3,000 square feet of exhibit space each: Adwood Corp., Anderson America Corp., Biesse America, Delmac Machinery Group, Delta International Machinery Group/Porter-Cable, IMA America Corp., Koch Ltd. Machinery & Systems, Mereen-Johnson Machine Co., SCM Group USA, Solid Wood Systems Inc., Stiles Machinery Inc. and the Weinig Group.
Rudi Stockinger, president of Adwood Corp., Sandy Caldwell, office manager at IMA America, and Hans Meier, executive vice president for Koch Ltd., all say their companies will use the added space to show the full range of their products.
“We were very tight on space in 2000. That was the main reason for our expansion,” Meier says. “We should be able to display and present our products better to our existing and new customers (this year).”
Other companies will use the space to highlight the new lines added since the previous show. Stiles Machinery, for example, increased its booth size from 27,675 to 35,500 square feet to do just that.
“We’ve added Heesemann widebelt sanders and Wemhoner laminate presses since the 2000 show,” says Steve Waltman, Stiles Machinery’s vice president of sales and marketing. “The increase in booth space enables us to present more solutions for our customers and feature new technology from all our suppliers. But, even with a space this size, we are still leaving a few machines at home.”
The Weinig Group will also use its additional space to showcase product lines obtained since 2000. “The Weinig Group has expanded significantly in the past two years with the addition of new product lines, new models, and the acquisition of the Raimann rip saw products,” says Jeff Davidson, president of Weinig U.S.
“The additional space at the IWF show (15,750 square feet vs. 10,800 in 2000) will allow us to bring a good representative sample of all the Weinig Group products,” Davidson says. “In particular, it will allow us to organize them in work cells to simulate the process flow from machine to machine in small and medium-sized companies. Additionally, it will allow us to display our roughmill optimizing capabilities, whose equipment traditionally utilizes a lot of floor space.
“The extra space also allows us to not just show the piece of equipment but also how it can efficiently be fed and off-loaded. Without the additional space, we would not have been able to bring these material handling aides that are useful in demonstrating the more efficient use of the equipment,” Davidson adds.
Marv West, vice president/sales, Mereen-Johnson, says the company will use the opportunity to display both a new line as well as integrated systems. “Mereen-Johnson purchased Group Seven Systems in 2001; the larger booth provides the opportunity to display their roughmill optimizing systems integrated with our Select-A-Rip gang ripsaws.”
SCM Group, which added more than 4,000 square feet to its booth size this year, for a total of 23,128 square feet, will also take advantage of the expanded area to display machines not previously shown at IWF. Angelo Gangone, marketing manager, says, “The addition was made to show more equipment, like material handling machines, that we did not feature in 2000. In addition, we have also added some new high-tech machines and are featuring more of the standard machines with high-tech features such as programmable controllers on sliding table saws and shapers.”
This year, DMG will spread its wares across two booths in order to showcase its entire line. According to Gerri Bolton, marketing manager, “We went from one booth at 5,400 square feet, to two booths totaling 8,985 square feet. This additional space gives us the opportunity to display machines from our entire product line which was not possible before,” she says. New to the display, she says, is the Ulmadan acrylic edge-casting machine which has the ability to foil particleboard and other porous substrates. The process renders an in-depth cured and smooth edge surface on moulded and sanded edges.
New technology will also be the focus at Biesse America’s booths. According to Todd Hammer, vice president sales and marketing, Biesse America exhibited more than 20 machines in about 12,000 square feet at IWF 2000; this year, the company will utilize 16,000 square feet of exhibit space in Hall C.
Anderson America, says Steve Baltayan, advertising manager, will use its added space to promote its “one-stop shop” package theme. “In the past Anderson exhibited only its routers, while the moulder line was exhibited by Anderson Distributors,” says Baltayan. “At IWF 2002, all Anderson machines, including the routers, IIDA moulders and the new line of solid wood equipment, will be presented under one roof, thus offering the customers one-stop total solution packages.”
Also “under one roof” are Delta Machinery and Porter-Cable. According to Todd Langston, company spokesman, the “merger to a single, larger booth was logical given that the companies share global product managers for the combined lines.” Among the products on display by Porter-Cable will be new compressors and cordless products, and a “revamp of the line. There will also be a re-introduction of the entire Delta Machinery product line.”
93 Companies Take the Challenge
The Challengers Award recognizes advancements in technology or significant contributions to environmental improvement. It also focuses on those companies which have distinguished themselves by developing innovative technology for products, services or manufacturing techniques. Each winner of the award is given a bronze sculpture designed by artist Carol Marks.
Nine judges will whittle the entries to 20 finalists and then choose the top seven to receive the award. The judges for the 2002 Challengers Award competition are: Chairman Richard Campbell, Norwalk Furniture Co.; David Grubb, Knoll Group; Don Krug, Cherry Creek Woodcrafters-Great Impressions; Roger Jones, Century Furniture Ind.; Steve Jacobs, Plato Woodwork; Michael Moran, Ashley Furniture; A.J. Ottinger, Henkel-Harris Co. Inc.; Doug Williams, Hooker Furniture; and Paul Fetzer, Fetzer’s Inc.
For more information about the Challengers Award, including a detailed listing of the entrants visit www.iswonline.com.
Student Designers Earn Recognition
“We saw a need for this additional category, something to recognize just tables and small accent pieces,” comments Paul Toms, chairman of Design Emphasis Committee and chairman/CEO of Hooker Furniture Corp.
Entries were solicited from 130 colleges and universities throughout the United States. The finalists will be displayed in a special Design Emphasis display area during IWF 2002.
Category winners, as well as the Best of Show awardee, will be announced in a special ceremony during IWF on Thursday, Aug. 22. The 2002 competition will also award a total of $14,000 in prize money and features an award sculpture design by artist Robert Longhurst.
Wood & Wood Products’ sister publication Custom Woodworking Business will sponsor “Successful Integration of Software and Automation for the Small Shop” at IWF on Aug. 24 from 3:30 to 5:30 p.m.
One of nine technical sessions at IWF, the seminar will bring together owners of small woodworking shops to discuss how they incorporated CNC machinery into their production. Speakers will include Scott DeGenova of Custom Veneered Interiors, Steve Lenning of Dakota Kitchen and Bath, and Rick Siewert of Siewert Cabinets. CWB Editor-in-Chief Helen Kuhl will moderate the 90-minute program.
Excluding the program on industry standards which is free to show registrants, the cost to attend each session is $40 if registering on-site. A complete seminar schedule follows below. For more information about the programs, visit the IWF 2002 Web site at www.iwf2002.com.
Thursday, Aug. 22
1:00-12:30 p.m.: “E-Commerce: Getting Started”
3:30-5:00 p.m.: “Woodworking Industry Standards and Safety”
Friday, Aug. 23
1:00-3:00 p.m.: “Attaining Targeted Profitability”
4:00-5:30 p.m.: “Equipment Cost Justification”
Saturday, Aug. 24
12:30-2:30 p.m.: “Innovative Strategies for Attracting, Training and Retaining Today’s Woodworker,”
3:30-5:30 p.m.: “Successful Integration of Software and Automation for the Small Shop”
This year marks the 12th time that the biennial International Woodworking Machinery and Furniture Supply Fair (IWF) will be held at the Georgia World Congress Center. Below is a brief look at the history of IWF at Atlanta’s GWCC:
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