BETHLEHEM, PA — The National Kitchen & Bath Association (NKBA), representing nearly 50,000 North American kitchen and bath industry professionals, and the owners of the Kitchen and Bath Industry Show (KBIS), announced the newest Global Connect advisor: Kenn Busch.

Busch creates educational content for architects and interior designers through his Material Intelligence newsletter and as a journalist writing for design and construction industry media outlets including Interiors and Sources, Metropolis, Woodworking Network, and others. With in-depth coverage of international design and materials fairs, Busch regularly contributes columns to FDMC and Closets & Organized Storage. As a Global Connect Advisor, he will consult with international brands on product and materials strategies and their presence in North America.

Based in Madison, Wisconsin, Busch is a longtime writer and educator dedicated to bridging the knowledge gap between materials and sustainability for furniture and interior architecture. He has created and delivered dozens of certified CEUs for architects, designers, and design students, organized and spoken at industry conferences in North America, South America, Europe, and Asia. He has also organized material education exhibits at trade shows like NeoCon and KBIS in Las Vegas. Busch covers events like Milan Design Week, and is the founder of Material Intelligence and Climate Positive NOW, two resources for design and manufacturer specifiers.

“Kenn will bring another important area of expertise to our Global Connect advisor line-up,” said chief global relations officer of NKBA|KBIS Suzie Williford, “Many of our Global Connect members are farther along the continuum when it comes to advances in product development around net zero and sustainability issues. Kenn will help to translate the benefits of many of our members to our North American customers.”