Using Awards To Grow Closet, Cabinet Business

Posted by Bill Esler | Posted: 09/06/2012 5:58PM


Susan Gelwicks Thompson, ASID, owner of The Closet Design, Stuart, FL, advises custom cabinet and closets companies to enter design competitions. After winning Best in Show in the 2012 Closets Magazine Top Shelf Awards, she hired a publicist and built a dedicated website for her awards and subsequent media coverage.

At IWF 2012, she won a Wood Diamond Award from the Cabinet Makers Association.

The 2012 Custom Woodworking Business Design Portfolio and Closets Magazine Top Shelf Awards competitions are now accepting entries.


About the Author

Bill Esler, Woodworking Network, WMS

Bill Esler

Bill Esler, Editorial Director, Woodworking Network Bill is responsible for overall content at Woodworking Network magazine, and related newsletters. Bill also manages event programs for Woodworking Network Live conferences at the Woodworking Machinery & Supplies Expo in Toronto and Cabinets & Closets Expo. He developing audience engagement programs using custom digital printing, live lead-generating events, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at or follow him on Google+.

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