How To Sell Replacement Windows in Cold Weather

Posted: 12/05/2013 3:21PM

 

COLUMBUS, OHIO - Falling snow and chilly outdoor temperatures often cause homeowners to bundle up inside and put off necessary home projects until spring. But experts at Simonton Windows say it's possible to help reassure homeowners that window replacement projects can be done quickly and effectively during cold weather.

Contractors and window replacement specialists can help calm homeowner fears by sharing basic facts and tips on the specifics of a winter window replacement project. Simonton experts encourage building industry professionals to use these tips to warm potential customers up to the idea of window replacement projects throughout the winter months.

Tip #1: This Won’t Take Long. Educate homeowners that windows can be installed effectively in colder weather. Assure them that you are used to performing window replacement projects during all seasons and types of weather. According to Simonton research, the approximate time a rough opening is exposed to “the elements” during a standard double-hung replacement window job is around 15-20 minutes.

Tip #2: One Room at a Time. Assure homeowners that to minimize cold air moving throughout the entire home you will close off the rooms as the replacement work is being done. Often, this is as simple as closing the door to that room. For example, a bedroom window replacement only allows the cold air into that one room for a short period of time.

Tip #3 – Use Properly Certified Materials. Inform your customers that you are comfortably prepared for cold weather window installations. Share with them that there are many caulks and weatherization products specifically engineered for secure adhesion and sealing when applied in colder temperatures.

Tip #4: Talk Dollars and Sense. Help homeowners understand that winter can be an ideal time to replace older windows with newer, energy-efficient windows. They will more than likely notice an immediate improvement in their room temperature as soon as their windows are installed. Getting control of the room temperature helps control heating costs.

Tip #5 - Get in the Spirit. Provide gift cards for consumers who book a window replacement job with you before the end of January. This allows them to have cash on hand for the holidays, while providing you guaranteed business during one of the slowest months of the year.

About Simonton Windows

Simonton Windows has been ranked “Highest in Customer Satisfaction with Windows and Doors, Four Years in a Row. Tied in 2013.” by J.D. Power and Associates. Simonton produces ENERGY STAR® qualified vinyl replacement and new construction windows and doors, including a line of impact-resistant products.

Simonton was also ranked #1 in quality in the 2013, 2009, 2007, 2002 and 1998 Brand Use Studies sponsored by Builder magazine and has won three Best In Class Awards administered by LBM Journal Research Institute.

Founded in 1946, Simonton’s hallmark has been to deliver the industry’s shortest, most dependable lead-times. Part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), Simonton delivers award-recognized products throughout the United States and North America. Simonton is a Founding Sponsor of The Weather Museum, a Lifetime Founding Sponsor of the Lead Safe America Foundation, and a supporter of Homes for Our Troops. For information, call (800) SIMONTON (1-800-746-6686) or visit www.simonton.com.

Simonton Windows received the highest numerical score among window and door manufacturers in a tie in the proprietary J.D. Power and Associates 2010-2013 Windows and Patio Doors Satisfaction StudiesSM. (Tied in 2013). 2013 study based on responses from more than 2,554 consumers measuring 11 brands and measures opinions of consumers who purchased new windows or patio doors in the previous 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed in January – February 2013. Your experiences may vary. Visit jdpower.com.

ENERGY STAR is a government program that helps consumers protect the environment through superior energy efficiency and is a registered trademark of the U.S. Department of Energy and the U.S. Environmental Protection Agency.

Source: Simonton Windows


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