Architectural Woodworkers Tackle Big Issues

By Bill Esler | Posted: 11/05/2013 12:04PM


Architectural Woodwork Instititute 2013 ConventionAWI Architectural Woodwork Institute members gathered for their Orlando convention last month got an earful – about panel issues (formaldehyde, dumping, performance, adhesive show-through) – and from panels, of architectural designers and construction project managers.

AWI members peppered construction execs with questions about how bids are evaluated, and why so much detail is requested. The woodworkers also told construction managers they are being asked for too much detail in bids. In some projects, they said, construction managers task architectural woodworkers with projects where they are less woodworker, and more subcontractor and project manager, with reduced opportunities to build out and install millwork and casegoods that are their bread and butter.

AWI Panel Sessions Woodworkers also talked amongst themselves about a world in which it takes many more proposals to win smaller projects, which in aggregate generate healthy business.

But managing the projects, and communicating internally and with the clients, is increasingly a challenge. Addressing that challenge, a panel of woodworkers advised their peers on production tracking tools for work-in-progress (RIFD, barcode labels, shop ¬ oor data systems, etc.). AWI member Jonathan Adams led the audience to explore communications tools his young architectural clients use: chat rooms, Facebook and


About the Author

Bill Esler, Woodworking Network, WMS

Bill Esler

Bill Esler, Editorial Director, Woodworking Network Bill is responsible for overall content at Woodworking Network magazine, and related newsletters. Bill also manages event programs for Woodworking Network Live conferences at the Woodworking Machinery & Supplies Expo in Toronto and Cabinets & Closets Expo. He developing audience engagement programs using custom digital printing, live lead-generating events, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at or follow him on Google+.

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