Sauder Woodworking Sees Growth Ahead in WoodTrac Division
By Bill Esler | Posted: 05/12/2014 11:54AM
click image to zoom ARCHBOLD, OH - Sauder Woodworking says its WoodTrac division, which makes closet systems and wood-panel suspension ceiling systems, is well-positioned to grow as a result of its new strategic alliances.
Sauder Woodworking has expanded the line-up of its direct mount ceiling products and ceiling color options, along with adding to the offerings in its master closet and reach-in wood-based closets systems.
Sauder Woodworking points to optimistic 2014 building industry forecasts, including a10-year high for the Remodeling Market Index (RMI) by the National Association of Home Builders (NAHB).
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"WoodTrac is prepared to take advantage of this long-awaited growth forecast for 2014 in both remodeling and new home construction," the company said in a statement.
Partnerships cited as catalysts for growth include co-marketing programs with 20-20 Technologies design software, DreamMaker Bath & Kitchen, ProKitchen, Rev-A-Shelf, and SEN Design Group. The partnerships either co-market WoodTrac offerings or include its wood components in design packages.
Sauder Woodworking has been growing aggressively. In WoodTrac Ceiling System in 2010, the WoodTrac Master Closet System in 2012 and the WoodTrac Reach-in closet system in 2013. This year Sauder expanded a multi-year contract with IKEA, adding furniture to its cabinetry supply line. And it acquired business and institutional furniture maker Butler Woodcrafting and iLean Shelving Products in 2014.
WoodTrac introduced a new direct mount wood-based ceiling system, with an appearance similar to the coffered ceiling look of the drop ceiling. Its panels and moldings will install over joists, plaster or drywall in both new construction and remodeling applications. Ceiling panels are now available in Abbey Oak, Bank Alder, Cherry, Light Maple and White/Paintable.
WoodTrac says its closet kits offer an affordable alternative to traditional wire closets. It recently introduced a reach-in wood-based closet system made from the same materials and finishes as the WoodTrac full-size closet line, thus ensuring high-end quality throughout the home.
WoodTrac's master closet system includes the finishes, contour moldings, profiles and framed panels of more expensive custom closet systems, with features like glass doors and 5-panel drawer construction. Pre-configured storage towers are 83” high and 15” deep and come in 18”, 24” and 30” widths.
About the Author
Bill EslerBill Esler, Associate Publisher/ Editor in Chief, Woodworking Network Bill is responsible for editing Custom Woodworking Business and coordinating content for Wood Products , CLOSETS , WoodworkingNetwork.com, and related newsletters. Bill’s expertise includes using innovative print manufacturing techniques to grow audience engagement, digital printing, purls, QR codes; and lead-generating webcasts, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at firstname.lastname@example.org or follow him on Google+.