Organizers Direct, Tailored Living Acquire PremierGarage Assets

By Michaelle Bradford | Posted: 01/16/2012 12:23PM

 

Neil Balter Organizers Direct garage closetsNeil Balter, Organizers Direct Neil Balter, founder and CEO of Organizers Direct, along with its strategic partner Whip’s Carpentry, purchased the physical assets of PremierGarage, manufacturer of garage organization systems and storage cabinets, in a foreclosure sale on Nov. 30.

Scottsdale, AZ-based Organizers Direct’s acquisition included two manufacturing locations — a 57,000-square-foot facility in Phoenix, AZ, and a 27,000-square-foot shop in Atlanta, GA.

Tailored Living, a national franchisor specializing in the design and installation of closet, garage, home office and utility spaces, with 50 franchisee locations throughout the U.S. and Canada, purchased PremierGarage’s intellectual property, including brand name and web site. Previously, through a strategic partnership, the company had just the exclusive rights to use click image to zoom the brand name.

Tailored Living was formally Closet Tailors, which was founded in 2006 by HFC. But over the last 18 months, the company underwent a transition to the Tailored Living branding to illustrate its focus on the whole home.

With the recent changes, the company plans to re-launch in the near future to showcase its renewed emphasis on its ability to offer complete organizational solutions from the home to the garage, says Dan Tafoya, senior vice president of business development.

Manufacturing Increase

And Organizers Direct, with its current manufacturing facilities in Toronto, will produce those PremierGarage branded products exclusively for Tailored Living at its Phoenix and Atlanta locations. Balter says that by June 1, 2012, all three of the company’s production facilities will be upgraded and fully integrated to manufacture both the Organizers Direct and PremierGarage product lines.

Balter had recently announced plans to expand Organizers Direct, a home organization and storage manufacturing and marketing company. The acquisition of two additional factories in the U.S. will give the company strategic placement in the North American market with access to all dealers, according to Balter, allowing synergy between the brands, quicker delivery time, reduced freight costs, as well as the ability to serve customers from the East to West coasts.

Balter began his first closets business, California Closets, in 1978 while a part-time college student. Within 10 years it had 700 employees, 100 franchises in the United States, Canada, Japan, Australia, New Zealand and Spain, with annual sales of $66 million before Balter sold it to Williams-Sonoma Inc. for a reported $11 million.

Although Balter launched Organizers Direct in 1995, a 10-year consulting relationship with ClosetMaid placed constraints on expanding the business.

Balter says the new assets and brand acquistions will allow Organizers Direct and Tailored Living to play major roles in the industry.

 

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About the Author

Michaelle Bradford

Michaelle Bradford is Managing Editor of Closets magazine, Custom Woodworking Business magazine, Wood Products magazine and Custom Built Interiors Weekly eNewsletter. She can be reached at mbradford@woodworkingnetwork.com or Google+.

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