Kickstarting Wood Business: How They Did It

By Bill Esler | Posted: 03/28/2014 11:52AM


Bill Esler woodworkingnetwork.comBill Esler   Woodworking businesses are turning to crowdfunding - finding money online to launch a new wood product, or even machines and tools, online.

The idea of the internet as finance source may sound far-fetched, but is has actually succeeded for dozen of woodshops, and inventors of wood products.  Sites like Shopify, Quirky and the widely-known Kickstarter mix self-promotion and consumer feedback to vet and improve products as they come to market.

Cabinets & Closets Conference & ExpoSee hardware, supplies, equipment and software at Cabinets & Closets Expo. Learn more and register. In the case of Kickstarter, website visitors learning about a product offering are invited to contributed funding needed for production to being. In some cases, the funding goes to buying the actual product, once available; in others, a T-shirt or other souvenir is offered as a good will gesture in responsse to the funding.

On Friday, April 10 at Cabinets & Closets Expo 2014 I’ll recount stories of companies that tried this half-marketing, half-bank-loan approach, and tell you where to look to get started.

View full Cabinets & Closets Expo Demo Stage schedule.


About the Author

Bill Esler

Bill Esler

Bill Esler, Associate Publisher/ Editor in Chief, Woodworking Network Bill is responsible for editing Custom Woodworking Business and coordinating content for Wood Products , CLOSETS ,, and related newsletters. Bill’s expertise includes using innovative print manufacturing techniques to grow audience engagement, digital printing, purls, QR codes; and lead-generating webcasts, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at or follow him on Google+.

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