8th Closets Expo Set to Rock Austin

By Rich Christianson | Posted: 01/16/2012 1:24PM


Learn how to get ahead and stay ahead in advance of the economic recovery at the 8th Annual Closets & Home Organization Conference & Expo in Austin, TX.

The Association of Closet and Storage Professionals has cooked up another tantalizing smorgasbord of informative presentations uniquely geared toward helping closet, garage and other storage solution professionals gain valuable insight into improving their businesses and bottom lines. NFL legend Vince Papale headlines (see page 22) the Closets Conference that will tackle topics such as closing more sales, online marketing, selling outside the closet and many more.

Only at the Closets Conference & Expo will you have an opportunity to totally immerse yourself into the world of home storage solutions. Come to the Closets Expo and meet with industry leading suppliers and see demonstrations of a wide variety of products for closets, garages, cabinets and other storage systems.

Rub elbows with fellow closet and storage professionals from throughout North America. It’s an only-once-a-year opportunity to network and compare notes with your peers on best practices of sales, marketing, design, employee relations and every other issue that comes into play when running or managing a home storage solutions business.

Once again joining the Closets Conference & Expo as a co-located event is the 3rd Custom Cabinet Conference.

Austin, the Music Capital of the World, provides a vibrant backdrop for this annual event. The two Closets Expo headquarter hotels — Austin Hilton and Courtyard Austin Downtown — are located adjacent to the Austin Convention Center and within a short walk of dozens of restaurants and entertainment venues.

Register and view the most up-to-date information about the 8th Closets Conference & Expo at Closets-Expo.com.


The 3rd Custom Cabinet Conference is being held in conjunction with the 8th Annual Closets & Home Organization Conference & Expo, Feb. 15-17, 2012 at the Austin Convention Center. The conference will include an opening general session, including a special presentation “Business Strategies in Changing Markets.”

The CMA is offering CEU credits toward its new Professional Certification Program in the four breakout sessions that will be presented both Thursday and Friday. Repeating these programs allows attendees coming to the full conference to participate in all four sessions or for those only attending either day to attend one or two of them.


Agenda for the 3rd Custom Cabinet Conference.


8:00am-9:15am, Thursday, Feb. 16

Business Strategies in Changing Markets

Is your custom woodworking business model relevant to your customers? Do you know where your next sales opportunity may come from? This fast-paced session will help you reengineer old, ineffective ways of doing business and spark your creative muscle to advance in new directions.

Presenters: Joe Knobbe, President, Cabinet Makers Association; Dave Grulke, Executive Director, Cabinet Makers Association


High Stakes Gambling: Estimating Architectural Woodwork

The thrills and chills of estimating larger architectural woodworking projects — what to look for, what to expect, how to win jobs that you can make money on, and how to dodge the ones that might put you out of business.
Presenter: Rick Thaler, President and Owner, OGB Architectural Millwork


From Concept to Drawing To Sold! (1.0 CMA CEU credits)

Increase your sales and close the deal! Fabricating what you have proposed will become an easier process once you have the essential tools to show your customers what they are purchasing. Two-dimensional drawings and 3-D renderings lead the way to customers saying, “I’ve got to have it.”
Presenter: Keith Kreppein, Owner, Olde Saratoga Millwork


Planning for Installation Success (1.0 CMA CEU credits)

A smooth, efficient installation can make or break profitability. In this seminar the presenter will discuss ways to ensure that your installers are properly trained and prepared to get the job done right the first time. Take control of what can be one of the more challenging aspects of any cabinet or closet project.
Presenter: David Buchsbaum, President and Owner, Beacon Custom Woodwork Inc.


Working with Designers & Architects (1.0 CMA CEU credits)

Finding the right members in the design community to do business with can be daunting. This seminar will delve into seeking out those individuals or firms, how to work with them once you find them and how to keep them coming back for more custom woodworking business with your company.
Presenter: Joe Knobbe, Senior Project Manager for Exclusive Woodworking


Filling Your Funnel: Get More New Sales Prospects Now! (1.0 CMA CEU credits)

New customers are the life blood of any business.   Dave will walk you through time tested advertising, marketing and sales techniques and systems you can immediately install in your business that will consistently deliver new sales prospects.  Through practical, easy to administer methods, you can build and easily maintain your personal, reliable source of fresh, motivated buyers that will continue flowing into your business and onto your radar screen as you need them.

Presenter: Dave Grulke, President Big Dave's Services & Executive Director of the Cabinet Makers Association


FRIDAY, FEBRUARY 17 (Encore of Thursday afternoon’s sessions)


From Concept to Drawing To Sold! (1.0 CMA CEU credits)

Planning for Installation Success (1.0 CMA CEU credits)


Working with Designers & Architects (1.0 CMA CEU credits)

Filling Your Funnel: Get More Sales Prospects Now! (1.0 CMA CEU credits)

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About the Author

Rich Christianson

Rich Christianson is Associate Publisher and Editor at Large of Woodworking Network. During his 25+ years covering the wood products industry, Rich has toured hundreds of manufacturing plants throughout North America, Europe and Asia. His reporting has covered everything from the state of the industry and impact of wood imports to technology and environmental issues. In his current capacity he is responsible for editing the daily Woodworking Network Update newsletter and coordinating events including the annual Cabinets & Closets Conference & Expo and Canada’s biennial Woodworking Machinery & Supply Expo. He can be contacted at rchristianson@woodworkingnetwork.com or follow him on Google+.

Read more of Rich Christianson's blogs.

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