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California Closets CEO Bill Barton Talks Marketing

Posted by Bill Esler | Posted: 09/01/2013 9:53AM

California Closets CEO Bill Barton talks about the impact marketing agency iSearchMedia has had on the home storage franchise business lead generation.

How European-style Tilt and Turn Windows Get Made

By Patrick Molzahn Posted: 09/01/2013 6:43AM

Introduced to European Tilt and Turn windows while traveling in Germany, my fascination with these windows ultimately lead to me to a European Door & Window workshop in Ouray, CO recently.

Online Marketplace CustomMade Unveils New Payments Platform

Posted: 08/29/2013 4:35PM

CustomMade, the online marketplace for one-of-a-kind goods, today announced the introduction of a new payments platform designed to make the process of buying custom even easier. Through CustomMade’s new partnership with WePay, payments are now facilitated directly within the CustomMade website, providing a more seamless user experience along with increased transparency and security.

Closet Entrepreneur Neil Balter Offers Business Tips

By Neil Balter Posted: 08/29/2013 11:41AM

I started California Closets as a carpenter, but I didn’t remain one for long. I had to become a businessman in order to take this company to new heights. Here's a look at my journey.

IKEA Donates Home Furnishings to Early Childhood Centers

Posted: 08/28/2013 4:27PM

As the aftermath of Hurricane Sandy is still felt by many, IKEA and Save the Children, along with UPS have teamed up to help refurnish 39 early childhood development centers in some of the hardest hit areas of New York and New Jersey.

Why California Closets’ Magic Works

By Bill Esler Posted: 08/28/2013 4:23AM

California Closets, the largest custom home storage and closet franchise, grew even during the downturn. Its secret? Innovative marketing, and imaginative home interior product design.

Custom Woodworking Success Drivers: Skills, Sales & Love of Wood

By Rich Christianson Posted: 08/25/2013 9:09AM

Craftsmanship, salesmanship, and a whole lot of love for wood are all fundamentally important requirements for building a successful career as a custom woodworker. But which of these trumps all others for creating, sustaining and growing a custom woodworking business?

Growing is Good. Growing Smart is Better

By Angie Hicks Posted: 08/22/2013 1:11PM

How To Grow? Angie Hicks founder of Angie's List rating service for home improvement contractors, offers this advice, useful to closets businesses and cabinetry companies.

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