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WOOD 100: Customer Service

Posted: 09/15/2010 12:00AM

More than lip-service: Many firms say they emphasize customer service, but structuring it into the culture of an organization is easier said than done. In smaller organizations it can mean that everyone on the team accepts personal responsibility for customer satisfaction – following through to make sure clients get the service, support and answers. Larger organizations must structure it into the mechanics of operation.

WOOD 100: Sustainable Operations A

Posted: 09/15/2010 12:00AM

WALKING THE WALK ON GREEN: As adoption of sustainable operations become pervasive, a parallel move is afoot among woodworking firms to adopt corporate social responsibility. This steps beyond concerns about wood sourcing, VOC emissions or industrial pollution, to embrace longer-term impact of manufacturing on workers and communities.

WOOD 100: Sustainable Operations B

By Bill Esler Posted: 09/15/2010 12:00AM

In recent years, polyvinyl chloride (PVC) has become a source of global environmental concern, as a growing body of scientific evidence points to the potential long-term human and environmental health dangers. This hampers recycling and creates challenges in reducing environmental impact over the office system life-cycle.

WOOD 100: Quality Control

Posted: 09/15/2010 12:00AM

Measure twice, cut once: Quality control is critical to mass production as well as custom applications. Woodworking firms must meet specs for demanding clients — and always get it right.

WOOD 100: Go-to-Market

Posted: 09/14/2010 12:00AM

Woodworking firms reset tactics: To find and reach customers in the downturn, wood industry firms adopted new Go-to-Market Strategies to reach target audiences, especially home organization suppliers — Wellborn Cabinets supplies closets to builders; Closet Works launched a wholesale division; PremierGarage partnered with Closet Tailors; and Windquest became Stow.

WOOD 100: Marketing Initiatives

Posted: 09/14/2010 12:00AM

When the market gets tough, the tough start marketing. Wood manufacturing firms did so this year. Whether positioning for green leadership (Steelcase, Kimball), launching Websites (JK Concepts); rebranding (Stow); joining social media (Paul Sturch NY Times blog); or going online (, marketing is the now the middle name for woodworking businesses.

WOOD 100: Business Strategies B

Posted: 09/14/2010 12:00AM

Wily woodworkers: Positioning is an important part of a firm’s business strategy. Carving out core business identity can separate a company from its competitors.

WOOD 100: Business Strategies A

Posted: 09/14/2010 12:00AM

The business side of the woodworking business touches on finance, new acquisitions,
management shifts, pursuit of government investments and restructuring.

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