WOOD 100

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WOOD 100: Strategies for Success

By Bill Esler | Updated: 09/15/2010 12:00:00 AM
Stories suggesting a renaissance among wood manufacturing businesses have been reaching editors Karen Koenig, Rich Christianson and Michaelle Bradford over the past months. Some come from woodworking firms, others are passed along by suppliers who seem in awe of what their determined-to-succeed customers are doing.
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WOOD 100: Customer Service

Updated: 09/15/2010 12:00:00 AM
More than lip-service: Many firms say they emphasize customer service, but structuring it into the culture of an organization is easier said than done. In smaller organizations it can mean that everyone on the team accepts personal responsibility for customer satisfaction – following through to make sure clients get the service, support and answers. Larger organizations must structure it into the mechanics of operation.
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WOOD 100: Sustainable Operations A

Updated: 09/15/2010 12:00:00 AM
WALKING THE WALK ON GREEN: As adoption of sustainable operations become pervasive, a parallel move is afoot among woodworking firms to adopt corporate social responsibility. This steps beyond concerns about wood sourcing, VOC emissions or industrial pollution, to embrace longer-term impact of manufacturing on workers and communities.
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WOOD 100: Sustainable Operations B

By Bill Esler | Updated: 09/15/2010 12:00:00 AM
In recent years, polyvinyl chloride (PVC) has become a source of global environmental concern, as a growing body of scientific evidence points to the potential long-term human and environmental health dangers. This hampers recycling and creates challenges in reducing environmental impact over the office system life-cycle.
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WOOD 100: Quality Control

Updated: 09/15/2010 12:00:00 AM
Measure twice, cut once: Quality control is critical to mass production as well as custom applications. Woodworking firms must meet specs for demanding clients — and always get it right.
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WOOD 100: Go-to-Market

Updated: 09/14/2010 12:00:00 AM
Woodworking firms reset tactics: To find and reach customers in the downturn, wood industry firms adopted new Go-to-Market Strategies to reach target audiences, especially home organization suppliers — Wellborn Cabinets supplies closets to builders; Closet Works launched a wholesale division; PremierGarage partnered with Closet Tailors; and Windquest became Stow.
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