WOOD 100 Strategies for Success 2013: Product Innovations
By Karen Koenig | Posted: 09/08/2013 6:16PM
HomerWood Hardwood Flooring, Titusville, PA — Rustic yet elegant describes HomerWood's Amish Hand-Scraped Smoked Oak Graphite Oil floor that was used in the ranch bedroom of singer/songwriter Jewel and her rodeo champion husband Ty Murray. Read more about HomerWood
Schenk Architectural Imports Ltd., Calgary, AB — Laser edgebanding has opened up new opportunities for the cabinet door company. Since installing the IMA Novimat laser edgebander in December, Schenk has expanded its Stijle branded contemporary cabinet doors and panels.Read more about Schenk
|Marketing & Investment Strategies of the WOOD 100
Help your wood products company grow by utilizing the proven strategies from the WOOD 100. A panel of experts from Wood Products' WOOD 100 share their tips and techniques for: marketing and social media, improving productivity, and customer service.
More Innovative Woodworking Firms
Architectural Traditions, Tucson, AZ
One of the largest custom millwork and hardware manufacturers in the country, the firm’s sales grew in 2012 and 2013 looks to be even better, says Patrick Kittredge, production manager. Developing “new products to match the new economy,” such as a stainless steel, thermal broken, window and door line, has aided the success. “The majority of steel entries have wood interiors. Leading with a steel entry gives us the single source advantage to supply the wood interiors,” he says.
WBSdistribution, Sherbrooke, ON
Sales grew 20.0% and look to be even better for 2013, says Jocelyn Fontaine, sales director. WBSdistribution manufactures wall bed mechanisms, while sister company B.O.F.F. Wall Bed Furniture produces finished products. B.O.F.F. also makes side cabinets and desks to coordinate with the Murphy beds.
WW Wood Products Inc., Dudley, MO
Increased productivity and product development helped sales grow 6.3% in 2012, and even more growth is projected for 2013, says Ken Carmode, vice president of sales & marketing. WW Wood produces framed and frameless cabinetry on a build-to-order basis for sale through a network of resellers across the country.
DODOcase, San Francisco, CA
The company sells millions of dollars worth of its bamboo cases, which it machines uses CNC routers and lasers at the company’s 10,000-square-foot plant. Its latest innovation is a bamboo case for iPads. Stock and custom products are available.
CW Keller Plaistow, NH
The architectural woodwork firm has developed a unique line of Ply furniture, including desks, shelves, credenzas and tables, machined from layered hardwood plywood. The desk and credenza also feature a concealed wire management system.
About the Author
Karen M. KoenigKaren M. Koenig has more than 25 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As Editor-in-Chief of Wood Products (formerly Wood & Wood Products), Karen’s primary responsibilities include spearheading the writing, editing and coordinating of the editorial content of the publication, along with the Red Book resource guide and the Red Book online source and supply directory (RedBookOnline.com). She is also a frequent contributor to other Woodworking Network online and print media. She can be reached at firstname.lastname@example.org or Google+.