WOOD 100 Strategies for Success 2013: Business Strategies
By Karen Koenig | Posted: 09/08/2013 8:49PM
Mill-Rite Woodworking Co. Inc., Pinellas Park, FL — The architectural millwork firm has developed a winning strategy for maximizing the productivity and profitability in the manufacture of its casework, wall panels, countertops, door and window frames and standing and running trim. Read more about Mill-Rite's business strategy.
Southern Minnesota Woodcraft Inc., Fairbault, MN — An increased sales force, good employees and a high level of customer service have helped the full service architectural millwork company grow 46.9% in 2012. Read more about Southern Minnesota Woodcraft's successful strategy.
|Marketing & Investment Strategies of the WOOD 100
Help your wood products company grow by utilizing the proven strategies from the WOOD 100. A panel of experts from Wood Products' WOOD 100 share their tips and techniques for: marketing and social media, improving productivity, and customer service.
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FA Woodworking, Toronto, ON
President Howard Rosenberg says employee referrals and a bonus system helped the children’s furniture manufacturer obtain and retain good employees, one of the factors of its success. Also helping the 10.5% growth was the addition of a pin router.
Foggy Bottom Woodworks LLC, Muscoda, WI
The cabinet and millworks maker’s investment in technology, including a dovetailer, clamp carrier and sawmill equipment helped to improve its productivity and grow sales 17.4%. Good employees are also integral, says Rick Tisdale,managing member, and adds that the company also works with local tech schools.
JSO Wood Products, Louisville, KY
The veneer products maker “cut overall costs by two-thirds during the recession,” and also managed inventory more efficiently while growing sales 59.5% in 2012, says President Steve Kitts. Along with sales to the aircraft industry and fabricators, Kitts says the firm is “Continuing to aggressively pursue new markets like eBay and international sales.“ He adds, “We have looked deeper into our inventory to find things that can be sold [on eBay] that we thought had limited value.”
Conestoga Wood Specialties, East Earl, PA
Good employees, reduced delivery times and a “strengthening of customer relationships” are all helping the cabinet components firm stay in the forefront of the marketplace, says Jeff Eichenseer, director of marketing and product development.
Lagomorph Design, Chicago, IL
Lagomorph Design’s 22.5% growth can be attributed to quality craftsmanship. Says Owner Seth Deysach, “In this niche market we only hire the most highly skilled craftsmen possible.” The success encompasses sister firm MDRN Furniture, which was “created to produce some of Lagomorph Design’s most successful one-of-a-kind, custom designs at a more affordable price point. This was achieved by standardizing various design elements and construction techniques and streamlining the material, fabric and color choices.”
About the Author
Karen M. KoenigKaren M. Koenig has more than 25 years of experience in the woodworking industry, including visits to wood products manufacturing facilities throughout North America, Europe and Asia. As Editor-in-Chief of Woodworking Network magazine (formerly Wood & Wood Products), Karen’s primary responsibilities include spearheading the writing, editing and coordinating of the editorial content of the publication, along with the Red Book resource guide and the Red Book online source and supply directory (RedBookOnline.com). She is also a frequent contributor to other Woodworking Network online and print media. She can be reached at email@example.com or Google+.