Wisconsin Built, Deerfield, WI — The architectural woodworking and restaurant/retail fixture firm attributes its success to its employees, including customer service and productivity skills. 2013 sales rose 5.8% and the custom manufacturer looks for sales to be even higher this year.

“We are placing a greater emphasis on training in software utilization, machine maintenance, and other areas of the company,” says President Dan Petersen. “[We’re] also agreeing on clear expectations and monitoring progress towards those expectations.”

To enhance the productivity in the shop, in 2013 the company invested in a Black Bros. cold press, solid surface forming oven and JobPak scheduling software. The company also provides value analysis for every proposed project and commits itself to shipping “the job complete and on schedule, for the quoted price.”

Read more 2014 WOOD 100 Business Strategies

Read more 2014 WOOD 100 Strategies for Success