TORONTO - UNIBOARD launched Woodprint Technology, described as "the first synchronized texture in thermofused laminates in North America."

Woodprint Technology aligns the décor paper and a surface texture to replicate real wood characteristics that are synchronized, like natural wood.

A new Brushed Elm finish, using Woodprint Technology, has a deep brushed wood texture available in six neutral colors that were unveiled at the Wood Machinery Show in Toronoto last week.

‘‘The matte-oiled surface of this finish replicates hours of hand polishing wood,’’ says Susan Doherty, Uniboard Product Manager, TFL, ‘‘while the 3D brushed effect emphasizes the natural cathedrals and crossgrain characteristics of the Elm creating beautiful light reflections.’’

Don Raymond, VP Sales & Marketing at Uniboard, showed off Woodprint in a video captured by WoodworkingNetwork at the Toronto show. 

“Using our precision expertise at our Laval plant, we’ve perfected the technology to the design and technical needs of the furniture industry," says Raymond. "It’ll be a game changer in our industry for sure.”