Conestoga Wood Specialties Rebrands

Contestoga Wood Specialtis has rolled out new branding. It includes a logo and tagline that embody Conestoga’s core values as well as exhibit new advances. Conestoga says this transition is a key part of a series of initiatives taken to position the company for meeting future market needs.

The new logo represents three distinct elements:

  •     The first showing the progression of the company and the evolution of the materials.
  •     The merging of old and new is shown in the two pieces of framing, one made from traditional wood, the other a composite.
  •     The center panel represents the current and future material alternatives.

    These three individual components join together to symbolize the strength of its foundation, its focus on the future and the willingness to embrace new advancements.

In addition to the logo, Conestoga has also launched a new tag line, Absolute Dependability.

“This tagline was developed to reinforce the vision of the founders and reflect the level of performance Conestoga strives to achieve every day,” said Anthony Hahn, Conestoga CEO. “It conveys the company’s promise and personality, absolute dependability in all product quality, on-time deliveries, dependable designs, customer counsel, company ethics and strong relationships.”
See more at www.conestogawood.com/whats-new/2015/08/embracing-future-and-new-opport…

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Bill Esler | ConfSenior Editor

Bill wrote for WoodworkingNetwork.com, FDMC and Closets & Organized Storage magazines. 

Bill's background includes more than 10 years in print manufacturing management, followed by more than 30 years in business reporting on industrial manufacturing in the forest products industries, including printing and packaging at American Printer (Features Editor) and Graphic Arts Monthly (Editor in Chief) magazines; and in secondary wood manufacturing for WoodworkingNetwork.com.

Bill was deeply involved with the launches of the Woodworking Network Leadership Forum, and the 40 Under 40 Awards programs. He currently reports on technology and business trends and develops conference programs.

In addition to his work as a journalist, Bill supports efforts to expand and improve educational opportunities in the manufacturing sectors, including 10 years on the Print & Graphics Scholarship Foundation; six years with the U.S. WoodLinks; and currently on the Woodwork Career Alliance Education Committee. He is also supports the Greater West Town Training Partnership Woodworking Program, which has trained more than 950 adults for industrial wood manufacturing careers. 

Bill volunteers for Foinse Research Station, a biological field station staddling the border of Ireland and Northern Ireland, one of more than 200 members of the Organization of Biological Field Stations.