ICA North America introduces the Cement Effect finish from its Urban Matter range composed of high-impact, material like effects. The Cement Effect offers an industrial look in powdery colors encompassing three gray tones. The effect is produced through a coating cycle that combines water-based base coat mixed using a spatula, with the special effect of Vellumatt in three different shades. ICA says the spray and spatula application is designed to give a look that is comparable to cement. The finish is smooth to the touch and has good chemical and physical resistance, says the company.
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