MEDINA, MINN. (December 17, 2009) — Rockler Woodworking and Hardware, the nation’s leading supplier of specialty hardware, tools, lumber and woodworking products, today announced a strategic alliance with CustomMade Ventures, an established online resource and marketplace connecting woodworkers with buyers of custom-built wood furniture, cabinets and woodcrafts.
This partnership (details at www.Rockler.com/CustomMade) aims to dramatically boost interest and sales in custom-made wood products and support small business growth.
“We’re thrilled to now provide a cost-effective and turn-key marketing solution to our customers: makers of fine furniture, cabinetry and woodcrafts,” explains Scott Ekman, vice president of marketing at Rockler Woodworking and Hardware. “This new partnership will give woodworkers access to more than 750,000 consumers shopping for custom-made wood products."
“Partnering with Rockler Woodworking is a fantastic opportunity for CustomMade.com and our members,” says Michael Salguero, CEO of CustomMade Ventures. “Both organizations are dedicated to growing the market for custom woodworking and believe that small business growth is the key to our nation’s economic recovery. It’s a perfect match.”
Membership packages start at $195 for a full-year of service, and include a personal gallery to showcase up to six examples of work with 18 full-color, searchable photos.
Rockler and CustomMade share in their commitment to supporting the growing needs of the woodworking industry by connecting consumers with woodworkers nationwide via the latest innovations in sales and marketing technology. This highly effective and affordable sales channel works seamlessly alongside the legacy Rockler brand, giving woodworkers – from solo entrepreneurs to large-scale manufacturers – the means to expand their advertising reach to encompass state-of-the-art online distribution channels. Visit http://www.Rockler.com/CustomMade for more details or to sign up.
ABOUT ROCKLER WOODWORKING AND HARDWARE
Celebrating its 55th anniversary as a family-run business, Rockler Woodworking and Hardware is the nation’s premier supplier of specialty hardware, tools, lumber and high quality woodworking products. Products are sold through catalogs, the company’s direct-to-consumer website and nearly 100 retail locations nationwide. More company information can be found at www.rockler.com or by calling 1-877-ROCKLER.
ABOUT CUSTOMMADE VENTURES
Established in 1997, Boston-based CustomMade.com was acquired in 2009 by a group led by CEO Michael Salguero and Board Chairman Seth Rosen. CustomMade.com connects consumers with custom woodworkers in an online marketplace, encouraging all to buy custom made. For more information, please visit www.custommade.com.
This partnership (details at www.Rockler.com/CustomMade) aims to dramatically boost interest and sales in custom-made wood products and support small business growth.
“We’re thrilled to now provide a cost-effective and turn-key marketing solution to our customers: makers of fine furniture, cabinetry and woodcrafts,” explains Scott Ekman, vice president of marketing at Rockler Woodworking and Hardware. “This new partnership will give woodworkers access to more than 750,000 consumers shopping for custom-made wood products."
“Partnering with Rockler Woodworking is a fantastic opportunity for CustomMade.com and our members,” says Michael Salguero, CEO of CustomMade Ventures. “Both organizations are dedicated to growing the market for custom woodworking and believe that small business growth is the key to our nation’s economic recovery. It’s a perfect match.”
Membership packages start at $195 for a full-year of service, and include a personal gallery to showcase up to six examples of work with 18 full-color, searchable photos.
Rockler and CustomMade share in their commitment to supporting the growing needs of the woodworking industry by connecting consumers with woodworkers nationwide via the latest innovations in sales and marketing technology. This highly effective and affordable sales channel works seamlessly alongside the legacy Rockler brand, giving woodworkers – from solo entrepreneurs to large-scale manufacturers – the means to expand their advertising reach to encompass state-of-the-art online distribution channels. Visit http://www.Rockler.com/CustomMade for more details or to sign up.
ABOUT ROCKLER WOODWORKING AND HARDWARE
Celebrating its 55th anniversary as a family-run business, Rockler Woodworking and Hardware is the nation’s premier supplier of specialty hardware, tools, lumber and high quality woodworking products. Products are sold through catalogs, the company’s direct-to-consumer website and nearly 100 retail locations nationwide. More company information can be found at www.rockler.com or by calling 1-877-ROCKLER.
ABOUT CUSTOMMADE VENTURES
Established in 1997, Boston-based CustomMade.com was acquired in 2009 by a group led by CEO Michael Salguero and Board Chairman Seth Rosen. CustomMade.com connects consumers with custom woodworkers in an online marketplace, encouraging all to buy custom made. For more information, please visit www.custommade.com.
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