INDIO, CA -- Garage flooring manufacturer and distributor Swisstrax Corp., based in Indio, CA, announced today that it has entered into a licensing agreement with Ford Motor Co. to develop and launch a new line of Ford-branded garage flooring. This program will officially debut at this year’s SEMA show, held November 1-4 at the Las Vegas Convention Center.

Ford will have over 7000 square feet of garage flooring at the SEMA Show – most of which is in a new custom color - Ford blue, and all are branded with Ford and Ford Racing Logotiles, a specialty of Swisstrax. The Ford garage floors line is available for purchase through Swisstrax.

"Swisstrax is thrilled to bring licensed Ford garage flooring to the retail marketplace. We are confident that customers will recognize the performance and quality of the Ford brand," stated Randy Nelson, president of Swisstrax Corp. "We look forward to our partnership with Ford and to expanding the Ford brand in the premium garage flooring market."

The garage flooring tiles are anti-slip, easy to clean and resistant to most chemicals and automotive liquids. The tiles themselves are a much more attractive alternative than painting your garage floor. The locking design makes a quick and easy DIY garage floor installation. The tiles come in various popular colors, allowing creativity with personalized designs. Included in the program’s initial launch are pre-designed kits for various applications, from work mats to pads large enough to accommodate parking two vehicles on them. The modular, snap-together tiles are backed by laboratory testing for weight and pressure capacities, anti-slip and abrasion resistance.

Source: Swisstrax Corp.