Kitchen & Bath Channel co-founder and partner Max Isley, CMKBD was the featured guest of Michael King, “the Cajun Contractor” and host of HomeTalk USA, a nationally syndicated radio program.

“Being a guest on HomeTalk USA was a great opportunity to reach thousands of listeners to explain the benefits of the Kitchen & Bath Channel website, app and social media tools,” said Max. “We have developed a means for homeowners, ready to take the remodeling plunge, to find the right professional for their needs, as well as learn a little about the innovations, possibilities and process they are about to encounter.”

While Max was on the radio, co-founder and Partner, Philip D. Zaleon was speaking to industry professionals at the International Woodworking Fair (IWF) about marketing to today’s consumers utilizing online, mobile and social media, such as the Kitchen & Bath Channel affords.

“Technology has changed marketing dramatically and today’s professionals need to understand the tools that are available to them in an effort to reach today’s connected consumers,” said Phil. “I appreciate the opportunities to help keep the industry up to date and to explain how marketing tools like The Kitchen & Bath Channel can reach homeowners.”

Phil will also be speaking at the annual BKBG (Bath & Kitchen Buying Group) Conference in Chicago, September 5-7 about marketing to today’s consumer and to the NKBA (National Kitchen & Bath Association), South Florida Chapter on September 13, 2012 about employing social media as part of an integrated marketing plan.

The Kitchen & Bath Channel is an online, mobile and social media community linking homeowners with kitchen & bath design and remodeling professionals.

It is the homeowner’s destination for research, education and shopping… the place to find your next kitchen and bath or remodeling professional, whether you are online or “on the go”. From The Kitchen & Bath Channel you have access to blog postings about design, Tweets and Facebook updates, videos, project photos and an array of other ways to find the perfect professional for your next project – including step-by-step directions to our partners’ showrooms!

August 28, 2012