Group G Moves into Colonial Digs
Posted: 09/11/2013 3:39PM
IVYLAND, PA - Looking for more comfortable and creative spaces, marketing agency Group G Direct has moved into a 98-year-old Colonial Revival brick schoolhouse at 99 Willard Avenue in this tiny Bucks County community.
First, though, says Geff Rapp – one of Group G's two senior managing partners whose first names start with the letter G – the agency, with close cooperation from Ivyland Borough, renovated and repurposed the 1,300 square feet of space. It spent about $50,000 in the process and has a long-term lease.
"We left a barn and went old school," explains Greg Olenski, the other senior managing partner. For the past 15 years, Group G's offices were in a converted hayloft in Warminster above a carriage house attached to a barn.
"We never had clients there," Greg says. The day after our open house, we had two clients here at Ivyland. It's very gratifying to have a place to call our own."
Primarily relying on handy, creative family members and relatives with special skills to make the renovations, Group G Direct:
• Completely gutted the old schoolhouse, which sat empty for about three years. Workers repainted the walls in neutral earth tones, applied dark blue to the doors and trim, covered the ceiling tiles with chocolate brown, and re-finished the hard rock maple wooden floor.
• Installed pheasant stone veneer around a column at the entrance, and in several offices as well.
• Created an impressive stone water wall inside the reception area, complete with a large letter G in the company's Garamond typeface.
• Built several offices incorporating large wall cutouts several feet below the ceiling to provide natural light and connect the space with the main reception area.
• Used a reclaimed barn door from a local Ivyland neighbor for a conference room exit, plus a conference room table created from a wooden boxcar. The table weighs over 500 lbs.
• Developed a retro kitchen that includes vintage metal cabinetry, 1950's-looking appliances and a boomerang Formica pattern with diner trim. It's topped by a retro lighting fixture with blue stripe matching both the color of the refrigerator and microwave (and a 1955 Ford Thunderbird).
• Poured a custom concrete countertop in the large bathroom that is designed to accommodate a wheelchair.
• Installed 65-inch wall-hung, high-def Samsung infrared-connected TV monitors in several key areas (without visible cable boxes).
• Landscaped the exterior and installed new exterior doors.