DOMOTEX asia/CHINAFLOOR Goes Green With GreenStep Asia Awards
Posted: 12/31/2013 3:01PM
DOMOTEX asia/CHINAFLOOR is proud to announce a joint venture with Floor Covering Weekly (FCW) to bring the GreenStep Environmental Awards program to Asia during the region’s largest floor covering show March 25-27, 2014. The goal of GreenStep Asia Awards program is to recognize and give visibility to green initiatives and progress made in the area of environmental sustainability in Asia and honor both companies and individuals behind their efforts in green.
“GreenStep Asia Awards motivates all flooring companies working in Asia to think green, seriously consider the benefits coming from the environmental practices and the value of sustainable development in the flooring industry,” said Santiago Montero, FCW’s publisher. “GreenStep Asia will lead Asian suppliers down the path of sustainability, will increase the number of sustainable options available in flooring, and will increase the amount of recycled content being used in new flooring products coming out of the region, and it will help Asian companies find more reasons every day to justify the investments in green practices.”
FCW and DOMOTEX asia/CHINAFLOOR offer all the flooring companies operating in Asian developed and developing countries an excellent opportunity to “Tell the World you Stepped into the Green!” GreenStep Asia Awards also offer the industry and show visitors the chance to choose the right business partner and choose green in Asia.
GreenStep Asia will feature four awards categories for the flooring industry: best green product, best green practice/process, best green promotion/communication and best green pinnacle. An authoritative jury composed by the leaders of some of the world’s most famous flooring and green associations will judge and award the green most remarkable commitments in Asia.
FCW started the GreenStep Awards program five years ago and it is now recognized by all major U.S. flooring industry associations and suppliers. FCW chose DOMOTEX asia/CHINAFLOOR to launch GreenStep in Asia because the show is the unrivaled leading platform for floor covering in the region. DOMOTEX asia/CHINAFLOOR is pleased to work with FCW in this pioneering program for the Asian flooring industry which is at its first edition of many to come.
About DOMOTEX Worldwide:
DOMOTEX HANNOVER, (January 11-14, 2014) is the world’s leading floor covering trade show. The show is organized by Deutsche Messe AG Hannover.
DOMOTEX asia/CHINAFLOOR, (March 25-27, 2014 in Shanghai) is the largest international flooring show in the Asia-Pacific region. The show is jointly organized by VNU Exhibitions Asia, Build Your Dream and Hannover Milano Fairs Shanghai, a subsidiary of Deutsche Messe.
DOMOTEX Russia, (April 1-3, 2014 in Moscow) serves the Russian-speaking countries. The show is organized by Deutsche Messe RUS, a subsidiary of the German exhibition company Deutsche Messe AG.
DOMOTEX Middle East (2014/2015 in Istanbul) serving the Turkish and Middle Eastern markets, is organized by Hannover Messe International Istanbul, a subsidiary of Deutsche Messe.
Source: VNU Exhibitions Asia