NEW YORK, NY - Dremel, the leader in high-speed rotary tool technology, is entering the fast-growing 3D printing market with the introduction of the Dremel 3D Idea Builder.

The affordably priced printer is developed for the "everyday ingenious" -- hobbyists, inventors, crafters and "makers" of all kinds. With the launch the new product, Dremel unveiled the website www.dremel3d.com to introduce the printer to this audience, demonstrate its capabilities and inspire consumers to think about how 3D printing can fit into their lives.

The new site features information about 3D printing and the Dremel 3D Idea Builder, as well as an extensive catalog of models consumers can build with their printer. Dremel partnered with Autodesk, Inc. to offer print-ready 3D models and free design tools, which can be accessed on the site. Additional site features include:

A place to explore the possibilities of 3D printing and the Dremel 3D Idea Builder

A source to design your own 3D model or download print-ready models

A gallery for "makers" to upload, share and discuss their projects and get inspired by what others have created

"We're excited to move into the 3D printing market, and inspire consumers to use the Idea Builder to express their creativity and ideas," said Brea Keating, Dremel 3D brand communications lead. "The new website helps build awareness and momentum for the printer and is a critical step in the launch."

Dremel selected digital marketing agency iCrossing to design and build the new website. Using responsive design, iCrossing optimized the customer experience for the site across all devices.

"We are honored to partner with Dremel to help them launch this exciting new product, and create a website that connects their consumers with the right content at the right moments to educate and inspire," said Brian Powley, global president of iCrossing.

Dremel is driving traffic to the new website through a digital display media campaign. The Dremel 3D Idea Builder is available for purchase at Home Depot stores and on Amazon.com.

About Dremel

Since inventing the high-speed rotary tool in 1934, the Dremel brand has expanded its legacy of industry leadership and excellence into a full line of versatile tool systems that deliver the perfect solution for almost any job. Whether it's our Dremel rotary tools, Multi-Max™ oscillating tools, Ultra-Saw™ and Saw-Max™ multi-saws, Fortiflex™ flex shaft tool or another tool in the Dremel family, consumers have come to know and trust the brand to complete their projects. Combining compact size, ergonomic design, precision and versatility, with a wide range of highly engineered accessories, Dremel tools can be used to accomplish numerous applications on a variety of materials.

Today, as a wholly owned subsidiary of the Robert Bosch Tool Corporation in Mount Prospect, IL, Dremel celebrates 82 years in business and maintains its commitment to innovation and quality as the manufacturer of the top-selling rotary tool in the world. Regardless of what the task may be, the Dremel brand is dedicated to empowering makers and DIY'ers through creativity, precision and project enjoyment.

About iCrossing

iCrossing, recently named a "Leader" in Gartner's Magic Quadrant for global digital marketing agencies, builds connected brands for some of the world's most recognized companies including Beam Suntory, Inc., The Coca-Cola Company and LG Electronics. The agency combines its expertise in media, creative and analytics to create moments that build close relationships between brands and their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 17 offices globally. For more information, visit www.icrossing.com or its social spaces.