8:00 am |
Doors Open, Meet Your Peers |
8:30 am |
Welcome: Kickstarting New Products - Bill Esler |
8:50 am |
Opening Keynote: Designing Product Development --
|
10:00 am |
My Woodworking Start-up Case Study: Adapt & Thrive -- Jared Patchin, J. Alexander Fine Furniture, Boise, ID
Patchin created an Apple-inspired desk, which has proved an best seller. Patchin spun off his business using his larger family-owned wood products production company as an incubator. He’ll tell how being flexible and adapting to a changing marketplace led to the profitable and growing start-up of J. Alexander Fine Woodworking, and how we have used our web site to drive sales. This popular bloggist and video commentator at Woodworking Network is a must-hear. |
11:00 am |
Launching a Business: Marketing Is Key-- Chip Yawney, A Cut Above Inc. - Custom Cabinetry & Design, Jessup, MD
Yawney first launched his business by integrating outsourced components into production. A former electronics industry sales executive, Yawney says his use of consistent messaging in marketing has grown his business dramatically, beginning in the downturn. |
12:00 pm - 1:00 pm |
Lunch |
1:15 pm |
A Different Woodworking Path: Skipping Industry Norms - Corbin Clay, Azure Furniture, Denver
Clay named his company after his product line, as he helped reposition blue-tinged beetle kill pine as a desirable aesthetic for furniture and cabinetry. “I’ll also talk about taking a completely different approach to professional woodworking, moving from what seem to be industry norms, and choosing to take a different path,” says Clay. Working with a daunting material, Clay will explain how he has maximized existing, lower-cost equipment into an intelligent production system, and recount his strategic use of social media to market products, positioning himself along the way as an industry personality. |
2:00 pm |
Olde School: My Journey to Inventing - KornerKing
|
2:45 pm - 3:30
|
Software: Why We Wrote Our Own Applications -
|
3:30 pm - 4:15 pm |
Presenter Panel & Open Forum – Peer to Peer Networking – moderated by Bill Esler
You’ll also hear about cooperative woodshop centers, where next generation woodworking “Makers” and “Crafters” collaborate in shared production facilities, lowering costs. Moderator Bill Esler will also present a mind-expanding recap of inventive wood products developed by cabinet shops and woodworkers across the country – creations that have allowed them to grow their businesses. |
Register now: “Woodworking Inventors” is a session you won’t want to miss!
Have something to say? Share your thoughts with us in the comments below.