Hardware Maker Grass Teams With Italian Kitchen Designers
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At Interzum 2013, GRASS says it is emphasizing cooperative branding, including its work with Italian kitchen designers from dada (at right) at the Milan iSaloni furniture design show.
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COLOGNE, GERMANY- At interzum 2013, German-Austrian furniture fittings manufacturer Grass and Italian kitchen designer Dada displayed what they say they expect to be a long-lasting partnership.

Their collaboration kicked off with Dada bringing Grass' fresh sliding system Vionaro into its latest line of kitchen cabinetry. With Vionaro, Grass implemented a sleek, cubist design that they hope will keep Dada's products gliding smoothly.

Solidifying the long term promise of the partnership, Dada has already announced that they will be using Grass' Tiomos hinge system along with their Nova Pro full-range drawer program. 

“We noticed immediately that Vionaro came very close to our vision of a movement system,” said Andrea Molteni, head of Dada’s design and development department. "With Grass, we have found a competent partner who can continue to support us with intelligent ideas and top-quality implementation in the future."

This is familiar territory for Grass as they entered into similar collaboration with Stosa Cucine, another Italian kitchen designer, in 2011.


 

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