Chinese Flooring Factory Heads to U.S.; $15 Million Investment

By Bill Esler | Posted: 10/18/2013 11:51AM


DANVILLE, VA -- A Chinese floor manufacturer will invest $15 million to open a 40,000 square foot flooring factory in Danville, VA.

Zeyuan Flooring International Corp. is opening its first U.S. manufacturing facility in Danville, which is expected to create 100 jobs over three years. The area has long been a center of wood manufacturing, making it a draw for foreign-born firms to locate as well. IKEA's Swedwood plant is there, and its furniture panel and components suppliers are nearby. Chinese flooring manufacturers are feeling some pressure to produce in the U.S., especially after the imposition of countervailing duties on firms accused of dumping multi-layered flooring in the American market.

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Zeyuan Flooring products include several styles of solid wood flooring, wood composite series, bamboo flooring and parquet flooring. Products will be exported to Canada, Europe and other countries, and sold throughout the U.S. The company also plans new product development will produce samples at the location.

During start-up phase, Zeyuan will share space with another Chinese firm operating in Danville, GOK International. GOK assembles residential furniture from components produced in China. It will assist Zeyuan Flooring with distribution during the start-up phase.

“We initially thought about locating our manufacturing plant in Los Angeles since everybody in China knows about this area," said Zeyuan Flooring CEO Sindy Cui. "Kevin Liao of GOK International and Danville officials made a great case based on location and resources that Danville was a better choice for us. We have been overwhelmed with the level of support and kindness that everybody has shown us.”

In China, Zeyuan Flooring has been a processor of solid wood flooring for 15 years. Zeyuan says it owns a modern wood drying kiln, with more than 1.5 million square meters capacity. It sources wood globally and focuses on a short production cycle and strict quality management.

The Danville Regional Industrial Facility Authority is providing a lot, and the Industrial Development Authority of Danville initially will build a 40,000 square-foot building for the project, with construction expected to take nine months. A grant of $350,000 from the Tobacco Region Opportunity Fund, which has helped the area business community transition to new sectors, amounted to $240,000.

GOK International will accept job inquiries on behalf of Zeyuan Flooring  (434-791-2100) during construction. 


About the Author

Bill Esler, Woodworking Network, WMS

Bill Esler

Bill Esler, Editorial Director, Woodworking Network Bill is responsible for overall content at Woodworking Network magazine, and related newsletters. Bill also manages event programs for Woodworking Network Live conferences at the Woodworking Machinery & Supplies Expo in Toronto and Cabinets & Closets Expo. He developing audience engagement programs using custom digital printing, live lead-generating events, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at or follow him on Google+.

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Randall Fitzgerald    
Colorado Springs, CO  |  October, 18, 2013 at 02:38 PM

Bill, what happen to the balance of paragraph 6? Do you proof what you post?

October, 20, 2013 at 08:31 AM

Thanks for pointing that out, Randall - I updated it (there were a couple errant words hanging in there.) Now it's correct.

Bill Esler    
Chicago  |  October, 20, 2013 at 08:33 AM

Thanks for pointing that out, Randall - there were a couple extra words hanging in the very first version of the article posted, not a missing paragraph. It's correct now. Really appreciate any comments on errors or errata, so we can address it.

Andy Weaver    
Collinsville, VA 24078  |  October, 21, 2013 at 02:56 PM

Andy Weaver · President at Virginia Blower Company Do you have a contact for them. They will need a high quality dust collection system fo sure. We specialize in these systems, and are only 30 miles away. We have done the majority of the systems for Mohawk's engineered flooring plant in Danville, and did the majority of the internal piping for Swedwood on their dust system. We continue to preform work for Swedwood on a regular basis with three new Grinders installed lately. We have close to 2 mil in installations for Mohawk. You can find us at or e-mail me at Our phone # is (800) 327-6544. It seems some of your readers do not understand that a plant like this also brings opportunities to other US vendors for our products and services!


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