CHARLOTTE, NC - Cefla North America has hired Jacqueline Liger to manage marketing activities for the company's finishing, decoration and digital printing equipment for wood, metal and other materials.

Liger, recent work history includes serving for five years as marketing manager of Biesse America, which like Cefla, is a Italian-based company. She will apply her experience with marketing, communications and event planning to help Cefla North America develop and implement new strategic marketing communication initiatives for the company's woodworking and dental equipment and furnishings units.

Cefla North America extensive line of products for the woodworking industry includes spray equipment, roll coaters, vacuum coaters and digital printing technology. The company operates an expansive demonstration area at its North American headquarters in Charlotte.