CHARLOTTE, NC– Biesse has named Gerri Yarbrough its North American marketing manager. She will be responsible for marketing initiatives in the United States and Canada for the Biesse Wood Division as well as Intermac Glass and Stone and Diamut tooling.

Yarbrough also will be involved with organizing facility tours in the United States, Canada and Italy, participation in major trade shows and organizing Biesse’s One2One seminars.

“Biesse strongly believes in North America as a key strategic region for our group, and as such is investing more in marketing and communication,” Federico Broccoli, president and CEO of Biesse America and Biesse Canada, said in a statement.