For a third year AWI members participated in a Purdue University study about wood products certification. Released on April 22, the results reveal that 70.97% of the respondents said they enter the certified product market because of “customer request”. What were the other reasons?
|
Seeking to increase sales volume |
38.71% |
|
Seeking to expand market share |
30.11% |
|
Enhance external company image |
30.11% |
|
Take advantage of a growing market |
29.03% |
|
Business owner's commitment to environmental issues |
26.88% |
|
Employees' commitment to environmental issues |
12.90% |
|
Seeking to diversify profucts |
5.8% |
|
Pressure from environmental groups |
5.8% |
Note: multiple responses were possible.
Among the survey respondents’ customers for certified wood products, 64.95% were for institutional customers (corporate offices, hotels, hospitals, schools, etc.), and the second largest at 43.30% were state governments.
Among other revelations, the survey found the following top five programs were the least understood. Respondents said they “do not understand at all”:
|
American Tree Farm System Certification |
41.10% |
|
HPD Health Product Declarations |
42.50% |
|
Green Globe Certification |
39.51% |
|
EPF Environmental Health Declarations |
39.88% |
|
LCA Life Cycle Analysis |
34.36% |
What else was revealed in the 28-page results document? View all of the answers here.
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