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ICA Group introduces the new Natural Matter range, composed of new stains designed to bring out the naturalness of the wood grain. Natural Matter’s range includes 15 new shades that the company says fits in with the current trends in the finishing of modern furniture, which includes the highlighting of wood’s natural beauty. ICA Group says the Natural Matter range’s tones were inspired by the colors of cereals and spices, such as barley, spelt, cinnamon and ginger and they have been specifically designed for application to wood species, such as knotted oak, to allow the natural grain of the wood to come to the fore. Applying the Naturwood water-based top coat to the new line of stains treated surfaces will protect the treated surfaces without altering their natural appearance. Tones of the Natural Matter series complement the My Lab system, which allows users to create unique combinations with the 70 metal-effect coatings of the Liquid Metals range.  


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About ICA North America

Founded in 1971 by Claudio Paniccia and his family, ICA is now the leading producer of specialized high end coatings for wood in Italy. Today ICA is still owned and run by Claudio and his sons who have invested heavily in the very latest research, manufacturing and informatics systems - as evidenced by ICA 3 which was formally opened March 2003. The Export department was founded in 1989, and ICA 2 was opened in 1991, in Civitanova Alta. ICA 3, comprising both new production and laboratory facilities opened in 1993, whilst ICA North America opened in Canada in 2001. ICA expanded further, acquiring BASF wood coatings/Salchi in 2004 and opening a German subsidiary in 2005. The new state of the art warehouse opened in August of 2006 and ICA North America opened their new offices in January 2007.

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