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Gifting Wood: Etsy, Custommade, Ebay

By Bill Esler Posted: 12/23/2010 12:00AM

Online markets deliver wood gifts to millions of consumers, and so do good hearted woodworkers. These are both sales opportunities and a moment of opportunity.


Who Are You Selling to?

By Rick Hill Posted: 12/22/2010 12:00AM

In selling  a large contractor, you really have multiple buyers:  the Project Manager (concerned with accurate delivery times), the Installation Supervisor (demands accuracy), and the Purchasing Agent (concerned about price). Use empathy to win them.


Analyze Your Client’s Activities

By Janet Valenza Posted: 12/21/2010 8:00AM

When your client becomes inspired to get a handle on her stuff, she tends to start with a physical storage space.


Do Green Guide Changes Disparage Trade Groups?

By Karen Koenig Posted: 12/21/2010 12:00AM

Industry groups such as the Composite Panel Assn. are taking exception to proposed changes in the Guides for the Use of Environmental Marketing Claims by the U.S. Federal Trade Commission that implies membership in an association “taints” that group’s ability to provide a non-biased environmental claim.




Other Rail 'Drops' on Popular Wood Cribs

By Rich Christianson Posted: 12/19/2010 12:00AM

Even if you don't make cribs or other juvenile furniture products, you need to pay close attention to the CPSC's action to ban the sale and resale of drop-side cribs.


At Long Last: Ergonomics for Woodworking

By Cynthia L. Roth Posted: 12/17/2010 12:00AM

Years ago, industry groups were arguing about the efficacy of ergonomics as a science, was it real or was it “junk science?"


Why It's the Dismal Science

By Bill Esler Posted: 12/16/2010 12:00AM

Economics, technically, is a social science. But the average small wood manufacturing business operator is probably better, using intuition, at interpreting trends, than are many professionals at the mega firms.


Walk a Mile in Their Shoes

By Rick Hill Posted: 12/15/2010 12:00AM

Look at Dyson vacuums and Keurig coffee makers: More expensive than competitors and yet the hottest  items in the store. An example closer to home? SawStop and FastCap; soft close slides and hinges:  great ideas that answer customer problems.


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