How wood residential furniture is made, shipped, and retailed follows many models. In one case, logistics firms retail, or even assemble, furniture for wood products firms. In another, a retailer sells strictly online, relying on furniture factories to produce even the ad copy and drop ship to clients. Other residential furniture makers own retail chains and franchises; some sell exclusively through designated channels.
The double whammy of an economic recession and housing downturn has seriously tested the mettle of woodworking executives of all sizes and species. Here's my free advice for getting matters back in focus to address the challenges and opportunities of the recovering marketplace.