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Rick Hill

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Banding Together with Local Wood Components Suppliers

By Rick Hill Posted: 11/22/2011 11:00AM

On the last leg of my sales trip, I met with another woodworking manufacturer that used local suppliers of wood products, allowing them greater control and to keep pricing competitive.

Road Trip: Wood Products Made in America

By Rick Hill Posted: 11/15/2011 1:38PM

Searching for wood products made in America, Rick Hill recently took a recent 1,500 mile, 3-day sales trip in Ohio and IL.

Hunting for Made With Wood in America

By Rick Hill Posted: 11/08/2011 6:17PM

Rick continues his travels across the heartland, on a discovery of thriving woodshops bound and determined to succeed.

Increase Showroom Traffic with Videos

By Rick Hill Posted: 10/25/2011 12:04PM

Whether you have a huge showroom or just work out of your basement, videos can increase your business creating movement that builds the emotion and passion of your design or product.

Revamping the Woodworking Wholesale Market

By Rick Hill Posted: 10/18/2011 12:00PM

It is time for the woodworking wholesale market to take note of the new reality. Forget rebates, spiffs, regional promotions, distribution territories, and negotiated special pricing. The market knowledge has moved beyond the promotional systems of the last decade.

Your Sales Program Sucks

By Rick Hill Posted: 10/11/2011 11:57AM

Regional sales promotions do not have the same impact as they did a decade ago as a result of increased market knowledge.

Woodworking Project Incentives: A Bribe or Gift?

By Rick Hill Posted: 10/04/2011 1:00PM

A good way to reward customers, who refer friends, is to first write them a thank-you note for the help. If the referral turns into business, and you want to send more than just a thank-you note, make it a non-monetary gift, like a dinner coupon or a donation to their favorite charity.

Excessive Rules Can Hinder Woodworking Sales

By Rick Hill Posted: 09/27/2011 9:06AM

Don't let excessive rules become a roadblock. Take a look at your sales policies, warranties and hiring practices, eliminate the ones that hinder service and you will see more sales.

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