Read the latest blogs on wood industry trends from Rick Hill. Stay informed about wood manufacturing, woodworking machinery and lumber.
By Rick Hill | Updated: 05/22/2012 10:48:00 AM
Customers are getting over 150 emails, 30 calls, and constant interruptions. They don't have time, so they make quick decisions, or none at all. Simple concepts, easy to order programs, and clear instructions create more wood product sales.
By Rick Hill | Updated: 05/15/2012 12:25:00 PM
Sharing knowledge is a great way to convince people to work with you. The key is to avoid overwhelming them with too many decisions and options.
By Rick Hill | Updated: 05/08/2012 11:18:00 AM
The biggest problem I hear from custom wood shops is the amount of time they spend on designing products for prospects without any compensation or guarantee of actually getting the project.
By Rick Hill | Updated: 05/01/2012 7:34:00 AM
Even though trade shows are good for "doing business" they need to now think outside the box in order to entice exhibitors like major cabinet and woodworking machinery companies.
By Rick Hill | Updated: 04/17/2012 10:00:00 AM
It takes years to build a good reputation. Make sure that at the end of a woodworking show your reputation is not being torn down with your booth. If you agree to do the show, leave enough staff behind to pack it up and handle the slower crowds
By Rick Hill | Updated: 04/10/2012 1:32:00 PM
I am a strong advocate of woodworking trade shows. I think the best deals, education and new product ideas can be found at these events, especially smaller regional shows where attendees get time to talk to the exhibitors.
By Rick Hill | Updated: 04/03/2012 9:28:00 AM
The key to selling your furniture against cheap imports is to educate your clients on the quality difference, highlighting construction, finish, style, durability and American wood.