Ashley Furniture Never Lost Sight of Made in America

By Rich Christianson | Posted: 06/01/2012 12:45PM

 

While Las Vegas challenges High Point, NC, to become the U.S. furniture showroom capital, tiny Arcadia, WI, has taken firm hold to the title of home to the nation’s largest furniture maker and retailer.

It’s from Arcadia, population 3,000, that Ashley Furniture Industries, a privately held company with more than $3 billion in annual sales and more than 18,000 employees, runs its global operation.

Ashley’s rise to the top versus publicly-traded titans like Furniture Brands Intl, La-Z-Boy and Stanley Furniture is nothing short of amazing and largely due to the vision of its founder Ron Wanek. 

Wanek was inducted into the Furniture Hall of Fame in 2006. Among his many highlighted achievements:

  • In the 1970s, Ashley became one of the first U.S. furniture producers to use European flatline construction;
  • In the 1980s, Ashley introduced the “industry’s most successful polyester finishes, bringing color to wood furniture;" and
  • Developing Ashley Furniture HomeStores, which now number more than 400 and account for more than $2.2 billion of the company’s annual sales.

Brief Encounters with a Furniture Icon
Ron Wanek I have crossed paths with Wanek on numerous occasions.

Our first encounter was at the 1990 International Woodworking Fair, where the Woodworking Machinery Importers Association (now Woodworking Machinery Industry Association) presented Wanek and Ashley with its annual Innovator of the Year Award. It was a very fitting honor. Under Wanek’s watch, Ashley was one of the first major U.S. furniture companies to successfully import product from Asia. But while procuring product from low-wage countries was profitable, he never lost sight of investing and growing Ashley Furniture’s domestic manufacturing capabilities.

Perhaps one of Ashley’s biggest advantages was that it remained privately controlled when so many of the biggest names like Thomasville, Broyhill and Bassett were bought up by publicly traded conglomerates controlled by decision makers who put short-term returns for investors ahead of long-term potential. In other words, most found it easier to shut down plants and shuttle manufacturing to China than to build new, more efficient plants here.

I got a taste of Wanek’s commitment to domestic manufacturing when I visited Ashley's Arcadia plant in 1993 to write about a double-sided continuous laminating press that had just been installed. Wanek was gracious in receiving me and stressed the importance of staying abreast of technology because it had a habit of becoming obsolete every five years or so.

Wanek’s interest in keeping up with technology has apparently not come to an end. Even after having handed the helm of running Ashley to his son, Todd, I ran into him and a cadre of Ashley plant executives at Ligna Hanover last year.

Ashley Furniture’s commitment to “Made in America,” has been duly noted in recent reports on Woodworking Network. This week, Ashley announced plans for a $6 million expansion of its motion furniture plant in Whitehall, WI. And in April, Ashley said it would develop a 3.3-million-square-foot manufacturing and distribution campus in Advance, NC.

When the North Carolina operation reaches completion, Ashley will lay claim to more than 10 million square feet of manufacturing, warehouse and office space in seven locations nationwide.

Now that's a great “Made in America” success story. Wood Industry Market Leader: Ron Wanek, Ashley Furniture

Related

Wood Industry Market Leader: Ron Wanek, Ashley Furniture, 11-29-12

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About the Author

Rich Christianson

Rich Christianson is Associate Publisher and Editor at Large of Woodworking Network. During his 25+ years covering the wood products industry, Rich has toured hundreds of manufacturing plants throughout North America, Europe and Asia. His reporting has covered everything from the state of the industry and impact of wood imports to technology and environmental issues. In his current capacity he is responsible for editing the daily Woodworking Network Update newsletter and coordinating events including the annual Cabinets & Closets Conference & Expo and Canada’s biennial Woodworking Machinery & Supply Expo. He can be contacted at rchristianson@woodworkingnetwork.com or follow him on Google+.

Read more of Rich Christianson's blogs.


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Ed Strahota    
Mendota, IL  |  June, 04, 2012 at 10:14 AM

Rich, thank you for this article, and for your analysis of what large conglomerates have done to MFG in the US... I agree with you, since Ashley was privately owned they probably didn't restrict themselves to such aggressive ROI's and in the end strangle themselves by not automating. They have done an awesome job of making themselves efficient! More plants should follow their example...

 

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