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On the Homefront, Some Positive News

By Bill Esler Posted: 07/07/2011 12:00AM

Housing values rose in 13 states; and most Americans continue to value and aspire to home ownership. So over the long term, we will see recovery in housing, and the engine that drives residential custom woodworking and cabinetry industries.


Just the Facts Will Sell More Woodworking

By Rick Hill Posted: 07/06/2011 12:00AM

When selling your woodworking designs or wood products remember to take yourself out of the equation. Your personal opinion on the affordability, design, and customers financial situation is exactly that, an opinion.


Gremlins in the Woodwork

By Bernie Bottens Posted: 07/01/2011 12:00AM

When applying a finish sometimes there are contaminates that we don't see or feel. This week I'm discussing those gremlins and ways to keep them in check.
Meet Bernie at the AWFS Fair in the
Woodworking Network Booth 2139
sponsored by M.L. Campbell.
At AWFS: Woodworking Network personalities


How Social Issues Drive U.S. Woodworking Sales

By Bill Esler Posted: 06/30/2011 12:00AM

Wal-Mart is facing pressure from its shareholders: it's being asked to monitor whether its low-cost, international suppliers are treating workers fairly, and whether they are sourcing supplies sustainably. That could help U.S. sources for wood products.




Educate Prospects as You Market to Them

By Rick Hill Posted: 06/29/2011 12:00AM

How do you advertise your woodworking services without being tainted as the source of slimy spam? Educate.


What Does “Water White” Really Mean?

By Bernie Bottens Posted: 06/24/2011 12:00AM

I’m going to define for you the term “water white.” If that phrase means nothing to you then I hope that I can get you going down the right track from the outset.
Meet Bernie at the AWFS Fair in the
Woodworking Network Booth 2139
sponsored by M.L. Campbell.
At AWFS: Woodworking Network personalities



Schattdecor a Shot in the Arm for U.S. and Wood Industry

By Bill Esler Posted: 06/23/2011 12:00AM

Schattdecor's plant opening gives cause for celebration, and is a reminder of values that transcend balance sheets, yet deliver bottom lines.


The Right Location Can Lead to Extra Woodworking Business

By Rick Hill Posted: 06/22/2011 12:00AM

When choosing where to set up your next woodworking plant, consider the location and whether you can combine a plant and a showroom to attract more business.


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