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How Social Issues Drive U.S. Woodworking Sales

By Bill Esler Posted: 06/30/2011 12:00AM

Wal-Mart is facing pressure from its shareholders: it's being asked to monitor whether its low-cost, international suppliers are treating workers fairly, and whether they are sourcing supplies sustainably. That could help U.S. sources for wood products.


Educate Prospects as You Market to Them

By Rick Hill Posted: 06/29/2011 12:00AM

How do you advertise your woodworking services without being tainted as the source of slimy spam? Educate.


What Does “Water White” Really Mean?

By Bernie Bottens Posted: 06/24/2011 12:00AM

I’m going to define for you the term “water white.” If that phrase means nothing to you then I hope that I can get you going down the right track from the outset.
Meet Bernie at the AWFS Fair in the
Woodworking Network Booth 2139
sponsored by M.L. Campbell.
At AWFS: Woodworking Network personalities



Schattdecor a Shot in the Arm for U.S. and Wood Industry

By Bill Esler Posted: 06/23/2011 12:00AM

Schattdecor's plant opening gives cause for celebration, and is a reminder of values that transcend balance sheets, yet deliver bottom lines.




The Right Location Can Lead to Extra Woodworking Business

By Rick Hill Posted: 06/22/2011 12:00AM

When choosing where to set up your next woodworking plant, consider the location and whether you can combine a plant and a showroom to attract more business.


There’s Nothing More Expensive Than Regret

By Bernie Bottens Posted: 06/17/2011 12:00AM

Accidents in woodworking shops are way too common. Three friends of mine have had table saw accidents in the past year. Please stay safe around your power tools and look for ways to diminish the risks. Bernie Bottens at AWFS Fair is sponsored by At AWFS: Woodworking Network personalities


AWFS Fair: Wood Industry's Must-See Event

By Bill Esler Posted: 06/16/2011 12:00AM

With the July 20-23 AWFS Fair in Las Vegas, the Association of Woodworking & Furnishing Suppliers has planned an event that gives you the best opportunity to improve your business, refine your technical skills, and see the latest in woodworking technology, tools and supplies - all under one roof.


Don't Expect Pro Help to Sell Something for Nothing

By Rick Hill Posted: 06/15/2011 12:00AM

Salesforce.com has recently written that the cost of each successful physical sales call is $400. If you want to build your business with independent or factory sales reps, you will have to help with the costs.


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