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Slimy Sales Tricks

By Rick Hill Posted: 08/31/2011 8:00AM

When creating a sales program for your woodworking shop, base it on your company, products and unique strength.


Tool Time Bernie

Posted: 08/26/2011 12:00AM

I admit it. I love tools. Call me Tool Time Bernie if you want. It’s true! The right tool for the job is more delicious to me than a hamburger.


Certification Built by Woodshops

By Bill Esler Posted: 08/25/2011 12:00AM

The Cabinet Maker Association's certification program is a good reminder of the importance of professional development, and a downturn is a good period to devote to it.


Sell the Difference Between Your Shop and Other Woodworkers

By Rick Hill Posted: 08/24/2011 12:00AM

My travel takes me to many woodworking companies. One constant problem these shops face is the lack of future business mainly due to lack of differentiating. What does your shop do that makes it a unique story?




Moving Bits Before Woodchips

By Bill Esler Posted: 08/22/2011 12:00AM

Digitally-driven woodworking operations are taking great leaps forward. Two Oregon start-ups - Grove llc in Portland, and MarketCraft on nearby Newburg - are pushing the envelope for moving bits before moving woodchips.


Wood Finishers: Stop the Presses!!!

By Bernie Bottens Posted: 08/19/2011 12:00AM

As far as wood finishes are concerned, there is something excitingly new. We can still have the strong finish film that the acid and the urea resin combination create, but now new resin technology has erased the formaldehyde release. Welcome to the era of zero formaldehyde release coatings!


Wood firms stay the course in market turmoil

By Bill Esler Posted: 08/18/2011 12:00AM

Wood manufacturing firms have maintained a generally positive outlook, announcing plans for growth, and reporting positive earnings results despite stock market turmoil. Getting guidance from makers and sellers of furniture and cabinetry may be more bankable than watching the gyrations of the Dow Jones


Woodworking Market: Like Pulling A String

By Rick Hill Posted: 08/17/2011 12:00AM

The woodworking market is like a string: You can't push a string and expect it to go anywhere, you have to pull it. The woodworking market is like a string. You can't push a string and expect it to go anywhere, you have to pull it.


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