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Rick Hill


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Are You Spending too Much Time Designing Wood Projects?

By Rick Hill Posted: 05/08/2012 11:18AM

The biggest problem I hear from custom wood shops is the amount of time they spend on designing products for prospects without any compensation or guarantee of actually getting the project.


Think Outside the Box on Wood Industry Shows

By Rick Hill Posted: 05/01/2012 7:34AM

Even though trade shows are good for "doing business" they need to now think outside the box in order to entice exhibitors like major cabinet and woodworking machinery companies.


Smearing Your Reputation at Woodworking Shows

By Rick Hill Posted: 04/17/2012 10:00AM

It takes years to build a good reputation. Make sure that at the end of a woodworking show your reputation is not being torn down with your booth. If you agree to do the show, leave enough staff behind to pack it up and handle the slower crowds


Woodworking Shows: Best Deals, Education & Product Ideas

By Rick Hill Posted: 04/10/2012 1:32PM

I am a strong advocate of woodworking trade shows. I think the best deals, education and new product ideas can be found at these events, especially smaller regional shows where attendees get time to talk to the exhibitors.




How to Sell Your Wood Products Against Cheap Imports

By Rick Hill Posted: 04/03/2012 9:28AM

The key to selling your furniture against cheap imports is to educate your clients on the quality difference, highlighting construction, finish, style, durability and American wood.


Wood Production Timelines Help Close Sales

By Rick Hill Posted: 03/27/2012 8:59AM

Timelines are great tools for wood shops looking to close sales and keep their customers on track. By building a basic flow chart, consumers can also see how their decisions (or lack thereof) affect the final product ship date


Testing Pre-Cats and Conversion Varnishes

By Bernie Bottens Posted: 03/22/2012 9:53AM

This is the first in a series of blogs about testing two new wood coatings, EnviroMax and EnviroVar. This series will give you a glimpse of what happens when you actually pick up the gun and spray.


Woodworkers: Grab Audience in 2.7 Seconds

By Rick Hill Posted: 03/20/2012 11:38AM

Wood shop owners: your salesperson's email must grab the prospects' attention within 2.7 seconds or it will be deleted before even being read, so here are a few techniques to keep your emails from the Delete-A-Thon.


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