Pop-up wood structures could mean business opportunities. We've seen opportunities "pop up" in two forms. 

One is in manufactured homes, where Universal Forest Products uses a proprietary "pop up" wood dormer that folds flush on the roof for transit, then "pops up" into place the home site. A neat idea, and maybe there are derivations of it for other wood construction applications.

Other areas seeing wood structures pop-up are in staging of high end events and parties, and in the temporary retailing business, where the retail shops are called "pop ups."

For the past few years, retailers in major markets have been establishing small pop-up shops, built  quickly for short-term appearances - weeks, or months - in high traffic locations, e.g., outside stadiums during championships, in empty stores at malls, or seasonal music venues. Target and E-bay, for example, each opened such stores in Manhattan, some of which might be sized as small as 1,500 square feet.

Big consumer brands will open the one-off stores just for the publicity factor - sometimes establishing a one and only retail location. The locations require a significant attention to consumer experience, however, presenting opportunities for wood interiors and exteriors.

Toys-R-US opened 600 pop-up retail locations for the 2010 holiday shopping season. Averaging 4,000 square feet, the stores are dimnutive compared to the 110,000 square flagship store in new York's Times Square.

A Detroit downtown pop-up is being shared by multiple retailers from a suburban mall, each taking a weekend to take it over. Austin, TX is looking at adjusting its building codes to allow for the trend, which also lets retailers test locations before a permanent move.