Kickstarting Wood Business: How They Did It

By Bill Esler | Posted: 03/28/2014 11:52AM


Bill Esler woodworkingnetwork.comBill Esler   Woodworking businesses are turning to crowdfunding - finding money online to launch a new wood product, or even machines and tools, online.

The idea of the internet as finance source may sound far-fetched, but is has actually succeeded for dozen of woodshops, and inventors of wood products.  Sites like Shopify, Quirky and the widely-known Kickstarter mix self-promotion and consumer feedback to vet and improve products as they come to market.

Cabinets & Closets Conference & ExpoSee hardware, supplies, equipment and software at Cabinets & Closets Expo. Learn more and register. In the case of Kickstarter, website visitors learning about a product offering are invited to contributed funding needed for production to being. In some cases, the funding goes to buying the actual product, once available; in others, a T-shirt or other souvenir is offered as a good will gesture in responsse to the funding.

On Friday, April 10 at Cabinets & Closets Expo 2014 I’ll recount stories of companies that tried this half-marketing, half-bank-loan approach, and tell you where to look to get started.

View full Cabinets & Closets Expo Demo Stage schedule.


About the Author

Bill Esler, Woodworking Network, WMS

Bill Esler

Bill Esler, Editorial Director, Woodworking Network Bill is responsible for overall content at Woodworking Network magazine, and related newsletters. Bill also manages event programs for Woodworking Network Live conferences at the Woodworking Machinery & Supplies Expo in Toronto and Cabinets & Closets Expo. He developing audience engagement programs using custom digital printing, live lead-generating events, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at or follow him on Google+.

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