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Richie DeMarco


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Building Your Brand Begins Off-Line

By Richie DeMarco Posted: 05/24/2012 8:29AM

No matter what profession you are in we can all agree that building your personal brand should be at the top of your “To-Do” list.


Mayor of Hardware: Running Wires Through a Vertical

By Richie DeMarco Posted: 05/14/2012 10:00AM

In most cases a one-sided wire grommet works fine, but what do you do when you are running wires through a vertical panel that needs to be finished on both sides?


Mayor of Hardware: Ask These Questions Before Purchasing Slides

By Richie DeMarco Posted: 05/01/2012 8:54AM

Many customers want soft-close slides in their closets but here are three very important questions to ask before making a purchase.


Mayor of Hardware: Tweeting all the Way to the Bank

By Richie DeMarco Posted: 04/13/2012 2:40PM

Start tweeting today and watch the leads to your company and internet traffic to your web site increase tomorrow.




Mayor of Hardware: Design Trends You Should Listen To

By Richie DeMarco Posted: 04/04/2012 2:36PM

Popular design trends, like lighting and sliding doors, are options that you should think about adding to your program.


Mayor of Hardware: Social Media Tip – Making the phone ring

By Richie DeMarco Posted: 03/21/2012 12:20PM

Social media is something that you can do to separate yourself from the competition. Create an account on Houzz, Pinterest, Facebook, or Twitter and start to engage your potential customer.


Mayor of Hardware: Lights, Camera, Action!

By Richie DeMarco Posted: 03/14/2012 11:09AM

Several 2012 Closet Expo booths featured LED lighting options turned on by motion detectors. Others had LED lighting attached to a magnetic switch that turned on and off when the door was opened or closed… providing a “wow factor.”


The Mayor of Hardware: Increase Sales With Sliding Doors

By Richie DeMarco Posted: 02/29/2012 9:00AM

In these times when everyone is fighting for jobs and there doesn’t seem to be a bottom, doesn’t it make sense to provide your client with a service – like getting rid of those old noisy sliding doors?


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