Is Your Facebook Business Page Committing A Marketing Crime?
By Richie DeMarco | Posted: 06/07/2013 11:39AM
In an effort to increase my presence on Facebook I began researching business pages relating to our industry.
I was shocked at what I found.
I compiled a list of some of the things that irritated me -
A personal page set up as a business page. This is wrong on so many levels.
The first problem is that your page can’t be “Liked.”
Second problem your page will not appear as a Facebook place which means no one
can “Check In.”
Problem number three - no custom tabs. You might not think these tabs are important, but they help you create traffic to other platforms, give creditability to your page and increase user engagement.
Are you showing up regularly? I know what you’re thinking...do I have too? YES!
A page that hasn’t been updated in weeks, months or even years - (I’m not exaggerating) gives me the impression that you don’t care. Maybe you don’t care about Facebook, but what if your customer does? Not the best way to make a good first impression.
An incomplete profile - really? There’s that I don’t care attitude again. Not to mention that a completed profile containing keywords benefits you!
Here’s the thing Facebook was created almost 10 years ago in a college dorm room. The kids that grew up with Facebook are now in their early 30’s and entering the next stage of their lives. Settling down, building families. At some point all of these kids are going to need your services, where do you think one of the first places hey look will be?
Visit my page, what do you think? What Facebook habits rub you the wrong way?
As always if I can be of any assistance please don’t hesitate to contact me at firstname.lastname@example.org
About the Author
Richie DeMarcoRichie DeMarco was declared “The Mayor of Hardware” at the 2011 Closet Expo. With nearly 15 years of experience he has moved up the ranks at Eveready Hardware and is currently the vice president. He serves on the Board of Directors for the ACSP and moderates the LinkedIn group Hardware Nation. He can be contacted at email@example.com or follow him on Twitter @MayorOfHardware.