Homes of the rich and famous have been making the news this year with celebrities like supermodel Gisele Bundchen building a $20 million Los Angeles mansion featuring a luxurious walk-in closet and Jimmy Choo co-founder Tamara Mellon revealing her spacious personal closet filled with floor-to-ceiling shelving for her large collection of shoes. But celebrity closets are not just about famous stars, designers and builders are making names for themselves, too.
Lisa Adams of LA Closet Design became a celebrity in her own right with HGTV’s “Million Dollar Closets.” More recently, designer and remodeler Reed Woodson, whose work includes lofts build-outs with rough-hewn cedar closets, is featured in the latest Land’s End ad campaign – Made To Work. From print ads in the Wall Street Journal to TV spots where he discusses how he got started. Woodson, who sports a classic shirt from Lands’ End No Iron Dress Shirt collection in this spot, is part of a series featuring everyday professionals.
Owner of the eco-minded, bi-coastal interior design-build firm Beejar, Woodson is also a real estate agent. It was his entrepreneurial streak, which he says prompted him to connect “finding, designing and building with real estate. There are not a lot of people in the real estate business who are looking at real estate with the eyes of a designer, so I saw an opportunity and that’s how I started the company,” he says.
One of Woodson’s projects, which has been featured in several publications including the Food Republic and Elle Decor, is a renovated 1,200-square-foot duplex in New York’s West Village. Project highlights include: a 100% cedar walk-in closet; laundry room; a basement screening room; a custom-built open-flow stainless steel chef’s kitchen; sauna and steam rooms with soaking tub in the bathroom suite; concrete floors with radiant heating covering the first floor; and exposed brick walls and walls clad with 19th century New England barn siding.
Apart from designing and building, Woodson is a licensed realtor in NY and CA and is certified LEED-AP for consultation on green building practices. He is also a NY Certified Construction Project Manager. And if that weren’t enough – the Land’s End ad is not his first stint in modeling.
Woodson says he landed the Land's End job because a friend was the casting agent for the TV ad campaign and got him in for the successful interview. But his first modeling gig took place more than six years for the Banana Republic. On day on the streets of New York, “I was walking to the lumber yard to get material,” Woodson says, “Chewing tobacco, and a girl asked to take my picture.” Banana Republic, saw it, loved it and the rest, as they say, is history.