Promote Closet Company with Video Storytelling

By Denise Butchko | Posted: 03/15/2013 10:22AM



Every Picture Tells A Story....

And every good video does it even better.

Video is an amazingly powerful tool that makes many people nervous.

The analytic types want everything scripted. That makes people in front of the camera nervous.

Production types want to make sure it can be edited and arranged and enhanced. That's great. I'm all for it. But it's not required in order to create your first videos. And great production is not the same as a great story.

I'm a storyteller. Written. Verbal. Visual. Any way you can tell one – I like giving it a go.

I also love how people (myself included) remember things when told via a great story.

And I doubt that many of you would disagree with me. You've been hearing stories since someone read them to you as a child and you still hear them on a frequent basis.

So now I want you to take those storytelling features and translate them to your business. Consider utilizing storytelling as marketing. It's one of the most effective tools you can use to develop the “know, like and trust” factors that lead people to becoming your clients.

And for demonstration purposes, here's an example of several videos that were created from a shoot I did with the team at Doug Mockett and Company. With the videos above and below and the one linked here, we wanted to capture facets of the companies' personality along with Doug's personality.

And if you'd like more examples of video in action, subscribe to my YouTube channel.

Or check out my website butchkoandcompany where you can sign up for email updates about all kinds of enlightening and entertaining info, including a Houzz webinar.


About the Author

Denise Butchko

Denise Butchko is a design and marketing expert who teaches these concepts with the intention of helping people grow their businesses (particularly those in the design/build industries). She’s been a contributor to Closets magazine since 2003 and is a judge for the closet industries “Top Shelf” Design Competition. She's also a member of the first graduating class of Registered Storage Designers. Her design work has been featured in national publications like “Better Homes & Gardens” and The Chicago Tribune and she works with some of the top interior design firms in the country. She’s helped cabinet companies launch closet product lines and trained sales professionals in both design and marketing, including ways to leverage social media and design to increase opportunities and brand themselves as the “go to expert”. If you want to have fun while you learn and bring your “A” game to your business, Denise is the one to partner with to make that happen. You can find her at Google+ or go to or to

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