One Minute of Video for Closet Designers is Worth 1.8M Words
By Denise Butchko | Posted: 08/08/2014 1:57PM
Yep - one minute of video is worth 1.8 million words according to Forrester Research.
That's a lot of words. And regardless of how prolific you are with the pen, most of it won't get read.
People are "watching" things these days. Looking at lots of pictures. Swiping their devices for something that will catch their attention.
So how do you do that? How do you catch their attention?
Video is a wonderfully effective tool for achieving that goal.
In fact, according to ComScore, a company that measures online video marketing and use, says that people are exposed to an average of 32 videos a month.
And video does not have to be big production. It can be. But there are also tools like Animoto that can help you use pictures and words to create a video.
Here's an example:
You can also use a screen recording tool like Screenflow or Go To Meeting and create videos right from your desktop.
Then there's your phone. A tool you almost always have with you. Take some quick footage of your projects in a more casual, storytelling way and share on your social platforms.
And if you would like to learn more specifics and how to's, join me for a webinar on August 15th
It’s a free session that will be packed with great tips and info to help you understand more about how and why to use video as a tool for marketing your business.
About the Author
Denise ButchkoDenise Butchko is a design and marketing expert who teaches these concepts with the intention of helping people grow their businesses (particularly those in the design/build industries). She’s been a contributor to Closets magazine since 2003 and is a judge for the closet industries “Top Shelf” Design Competition. She's also a member of the first graduating class of Registered Storage Designers. Her design work has been featured in national publications like “Better Homes & Gardens” and The Chicago Tribune and she works with some of the top interior design firms in the country. She’s helped cabinet companies launch closet product lines and trained sales professionals in both design and marketing, including ways to leverage social media and design to increase opportunities and brand themselves as the “go to expert”. If you want to have fun while you learn and bring your “A” game to your business, Denise is the one to partner with to make that happen. You can find her at Google+ or go to denisebutchko.com or to butchkoandcompany.com