Designers: Leverage Online Presence with Houzz
By Denise Butchko | Posted: 02/12/2013 11:01AM
Houzz is taking the design/build industries by storm and closets and cabinets are no exception.
This platform has such excellent SEO that creating a profile and participating will have you showing up on the first page of Google (and I never say that!).
It's also a platform that is demonstrating a focus that's targeted to someone who is much further along in the buying cycle.
So, have I piqued your interest?
Would you like to see how other design professionals utilize this incredible platform to get “hot” leads and make money?
I'll just bet you would.
Ask and you shall be given!
I've found an Interior Designer who has leveraged the site in great ways and is willing to share her insights. Marina Klima of Klima Design Group in New Jersey has agreed to share her insights in a free webinar about this very topic.
Klima is an interior designer who can track several projects to her participation on Houzz (one over five grand, one of ten grand and one over fifteen grand).
We're going to share Google analytics that demonstrate how people are referred to her site from Houzz, stay on her site longer and actually convert to clients.
So join us for an information packed session that will help you move forward on Houzz – or get going on Houzz. Either way, it's a win!
Register for the FREE webinar: https://www3.gotomeeting.com/register/717673966
Open Houzz at Cabinets & Closets Expo
Annie Nozawa, marketing manager of Houzz, will discuss the online design and remodeling website's new research, "What Consumers Want," during a free presentation at 4:00 p.m. Thursday, Feb. 28 during the 2013 Cabinets & Closets Expo at the New Jersey Convention & Exposition Center in Edison, NJ.
Learn more and register to attend Cabinets & Closets Expo.
About the Author
Denise ButchkoDenise Butchko is a design and marketing expert who teaches these concepts with the intention of helping people grow their businesses (particularly those in the design/build industries). She’s been a contributor to Closets magazine since 2003 and is a judge for the closet industries “Top Shelf” Design Competition. She's also a member of the first graduating class of Registered Storage Designers. Her design work has been featured in national publications like “Better Homes & Gardens” and The Chicago Tribune and she works with some of the top interior design firms in the country. She’s helped cabinet companies launch closet product lines and trained sales professionals in both design and marketing, including ways to leverage social media and design to increase opportunities and brand themselves as the “go to expert”. If you want to have fun while you learn and bring your “A” game to your business, Denise is the one to partner with to make that happen. You can find her at Google+ or go to denisebutchko.com or to butchkoandcompany.com