Closet Designers: Beware of These Facebook Infractions

By Denise Butchko | Posted: 08/08/2013 1:45PM


Are you feeding me a line on Facebook? How do you reply when someone asks:

Are we Facebook friends?
Are you a fan of my Facebook page? 

If you're savvy, then your answer is “Yes – I'm a fan of your page. Are you not reading the comments I make about the content you post?”

For those of you who just read that and are confused, as well as for those of you who understand the above train of thought, I've got some insights for you.

I mean, literally, in this five minute video, have some insights for you. I was inspired to do this spontaneous analysis after spending some time on Facebook and being frustrated with the experience. This quick session is about what to do, and not to do, in your Facebook Feed.

I'm a Facebook Frequent Flyer. I do a lot. I try a lot. And I see a lot.

I see a lot of different brands generating activity on Facebook but necessarily making any headway. And it's because they're selling in an old-fashioned way. Or it's because they're basically saying nothing.

Could you be one of these people? Check out this “spontaneous analysis” and see if you're guilty of any of these infractions.


About the Author

Denise Butchko

Denise Butchko is a design and marketing expert who teaches these concepts with the intention of helping people grow their businesses (particularly those in the design/build industries). She’s been a contributor to Closets magazine since 2003 and is a judge for the closet industries “Top Shelf” Design Competition. She's also a member of the first graduating class of Registered Storage Designers. Her design work has been featured in national publications like “Better Homes & Gardens” and The Chicago Tribune and she works with some of the top interior design firms in the country. She’s helped cabinet companies launch closet product lines and trained sales professionals in both design and marketing, including ways to leverage social media and design to increase opportunities and brand themselves as the “go to expert”. If you want to have fun while you learn and bring your “A” game to your business, Denise is the one to partner with to make that happen. You can find her at Google+ or go to or to

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