Cabinets and Wood Products and the FTC Green Guidelines

By Bill Esler | Posted: 10/05/2012 10:00AM

 

  Wood products will be affected by new FTC rules under development. Many popular green marketing claims - such as biodegradable, made with recycled content, etc. - ,  for products have to be backed by facts, under the proposed Federal Trade Commission guidelines announced earlier this week.

Read a summary of the FTC proposed "eco-friendly" green claim labeling here

A lot of the proposed rules, which are updates to existing FTC guidelines, won't be difficult for wood manufacturers, and the industry is already likely to be in compliance with them.

"Free-from" claims, which would probably touch on products made with formaldehyde free panels, are well established and well documented in the wood products industry, and should pose no problem.

Third party certifications that are founded on specifics and clearly established, such as those from the Kitchen Cabinet Makers Association's Environmental Stewardship Program, will be important as verification of green claims to consumers.

FTC Green Guides apply to wood products tooFTC Green Guides apply to wood products too The FTC's proposed guidelines for marketing made with "renewable resources" specifically cites bamboo flooring.

"Unqualified claims about renewable material may imply that a product is recyclable, made with recycled content, or biodegradable. One way to minimize that risk is to identify the material used clearly and prominently, and explain why it is renewable," says the FTC. As an example it  suggests, “Our flooring is made from 100 percent bamboo, which grows at the same rate, or faster, than we use it.”

 

Search for more articles >

About the Author

Bill Esler woodworkingnetwork.com

Bill Esler

Bill Esler, Associate Publisher/ Editor in Chief, Woodworking Network Bill is responsible for editing Custom Woodworking Business and coordinating content for Wood Products , CLOSETS , WoodworkingNetwork.com, and related newsletters. Bill’s expertise includes using innovative print manufacturing techniques to grow audience engagement, digital printing, purls, QR codes; and lead-generating webcasts, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs. He can be reached at besler@woodworkingnetwork.com or follow him on Google+.

Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

 

View all events >
JUL
28

Summer 2014 Las Vegas Market

Las Vegas , NV
JUL
29

Formobile 2014

Sao Paolo
Search our database for woodworking equipment, supplies and services:

Select a category:


Feedback Form
Feedback Form